Help Scout Leadership

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. more than the same percentage increase in retention.

SaaS 94

SaaS Onboarding B2B Marketing 94

Andrew Chen

NOVEMBER 3, 2021

I plan to write a few essays on this topic — it’s relevant, given the new trend of “Product-Led Growth” in B2B, and the resurgence of new social apps in the wave of Creator Economy startups. Viral growth and retention are inextricably linked. This is a powerful metric, because it adds up. thanks, Andrew.

Retention 72

Retention Marketing Metrics Media 72

Walk Me

SEPTEMBER 2, 2021

Here are a few ways that employee training trackers, or employee monitoring tools, can generate ROI for a business: Decrease onboarding time. Since employee onboarding and training go hand-in-hand, shortening the training time also shortens employee onboarding time. Improve time-to-competency. Examples include: Time.

ROI 52

ROI Metrics Software Onboarding 52

Andrew Chen

JULY 10, 2018

Anand Iyer (ex-Threadflip) writes about using trust throughout the product: Ratings, Curation, Customer service, Mobile first, Good onboarding, Frictionless Payment, Social proof. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Angela Tran Kingyens (VersionOne) on a Marketplace metrics dashboard.

Metrics 110

Metrics Retention eCommerce User Experience 110

Zenefits

SEPTEMBER 9, 2022

Improve our virtual onboarding experience. Improve our virtual onboarding experience. If you’re a B2B software company hiring salespeople, LinkedIn might be your best recruiting tool. Regularly evaluate your social media metrics. Simplify benefits administration. Automate payroll. Streamline HR processes.

Media 52

Media Recruitment Administration Onboarding 52

Andrew Chen

MAY 14, 2018

Those working in growth and retention must continually seek “fresh powder.”. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. The interesting early story there is that they had amazing retention but not a lot of top-line growth.

SaaS 71

SaaS Retention B2B eCommerce 71

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Retention metrics roundup of articles and links by Andrew Chen.

User Experience 111

User Experience Retention Marketing Travel 111