Chief Executive

APRIL 21, 2023

Greg Belt has been helping the world’s largest beer maker, AB InBev, do the latter by spearheading an inside venture that led his company to invest in a $100-million factory renovation and pivot to a promising new B2B business after centuries of focusing on consumer products. It’s almost acting like a governing entity within us.

B2C 98

B2C B2B Metrics Scaling 98

AIHR

OCTOBER 11, 2023

Include some questions that require responses on a 1-10 rating scale and some open-ended questions. This is what its first rows look like: jobtitle department salary gender age tenure performance joblevel contract education Software Designer B2B 39621.75 F 58 10+ 4 Consultant 60% PhD Graphic Analyst B2B 20962.63

B2B 117

B2B Education Software Benefits 117

Andrew Chen

NOVEMBER 15, 2021

I saw it first-hand at Uber, which scaled to billions in revenue, and also within startups at Andreessen Horowitz, which has funded companies from Github, Coinbase, and Figma to Clubhouse and Airbnb. How to get them started, how to scale them, and what it’s like to compete.

Scaling 63

Scaling Operations Revenue Metrics 63

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. .

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2021

Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects. When a company like Dropbox, Slack, or Uber hit scale, it might seem like network effects kick in, and the next phase is easy.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JANUARY 9, 2020

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. I did a Q&A on Quora about investing, growth channels, metrics, and life as a startup CEO — it was fun, and some of the answers ended up getting a million views! Started as a tweetstorm.

Marketing 110

Marketing Retention B2B Scaling 110