Growth Hacker

APRIL 11, 2022

You finally drafted what could eventually become your North Star Metric, suggested a few objectives , and are ready for takeoff. Growth teams exist to uncover opportunities that are not yet clear: a new pricing strategy, a new onboarding process, a new layout for your eCommerce. you've just gained an ally!

eCommerce 52

eCommerce Marketing Sales Sales 52

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Some are devoted to helping onboard a new customer. Dollar Shave Club is a subscription ecommerce business.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. You know, ecommerce, a lot of companies struggle with, “Okay, how do I get organic ecommerce traffic?”

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

As I learned from the best in the industry – in particular from the Paypal mafia who had employed a metrics-driven viral approach to build some of their most iconic companies – I started to write about what we’d now call growth. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111

Metrics Scaling Marketing Media 111

Walk Me

JANUARY 3, 2024

Features Efficient Onboarding and Training Processes: Streamlines employee onboarding and ongoing education. Real-time Tracking and Accountability Metrics: Monitors progress and ensures accountability effortlessly. Integrated eCommerce and Monetization Features : Monetize courses effortlessly with built-in tools.

Manager 52

Manager Software Compliance User Experience 52

Andrew Chen

JULY 10, 2018

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Amazing, thoughtful preso. Must watch.

Metrics 110

Metrics Retention eCommerce User Experience 110

Andrew Chen

AUGUST 6, 2018

In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings.

SaaS 111

SaaS Metrics eCommerce B2B 111