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30 Key Ecommerce KPIs & Performance Metrics to Track

Help Scout Leadership

By tracking key ecommerce metrics and KPIs, you’ll cultivate a thriving business, enhance customer experiences, and propel growth. Read the full article

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4 Ways Leaders Can Promote Inclusion In Teams

Vantage Circle

Applicants increasingly look to diversity metrics, especially younger Gen Z workers who are more concerned about the ethics of their employers. Metrics to consider include: Recruitment funnel performance (applicants, interviewees, which candidates dropped out at which stages). Promotions within the company. Retention and turnover.

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Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

If you’re at a big company and another team publishes a test result, make sure you agree on the actual final metric you’re trying to impact – whether that’s revenue, highly engaged users, or something else. Be skeptical of internal results, but more importantly, external case studies too.

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Leading and Lagging Indicators: What is the right way to measure performance?

Agile42

A classic example is driving sales to your ecommerce store. Kissmetrics ) Outcome-based metrics, such as conversion rates, are easy to measure because the numbers are readily accessible. On the other hand, website traffic is a leading indicator because it can help to predict how likely you are in driving sales to your ecommerce store.

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5 Tips to Build a Harmonious Project Team in 2023

Liquid Planner Collaboration

In the briefs, you’ll also find a dedicated project team assigned to each project, complete with specific role descriptions , performance metrics , and clear goals. She’s also an expert in freelance writing and content marketing for SaaS, Fintech, and ecommerce startups. Workflows will be finalized by EOW. <Find

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How to get your growth team to take off

Growth Hacker

You finally drafted what could eventually become your North Star Metric, suggested a few objectives , and are ready for takeoff. Growth teams exist to uncover opportunities that are not yet clear: a new pricing strategy, a new onboarding process, a new layout for your eCommerce. you've just gained an ally!

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How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Dollar Shave Club and the Case of Subscription Ecommerce – Support, Shipping for Free Trial?

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