Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking.

Marketing 90

Marketing Government Sales Sales 90

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Customer acquisition is not CPA – Three examples. To start off, let’s address a common myth.

SaaS 111

SaaS Sales Sales Marketing 111

Andrew Chen

SEPTEMBER 4, 2018

Cohort analysis and looking for “smile curves” The Power User Curve aka L28. Phases of growth- why early companies focus on acquisition, but big companies focus on churn. Part 1: User Acquisition. Why blended CAC numbers are misleading. Why offline products are so compelling for acquiring customers.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2021

One of the most frequent questions that founders ask is – I’ve read all about the importance of user growth, so now, how do I hire a Head of Growth? Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization. My continuing leadership in the field.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 3, 2021

It’s the central force that has propelled many of the world’s most popular products to billions of users. I plan to write a few essays on this topic — it’s relevant, given the new trend of “Product-Led Growth” in B2B, and the resurgence of new social apps in the wave of Creator Economy startups.

Retention 72

Retention Marketing Metrics Media 72

Andrew Chen

JANUARY 9, 2020

In the interim, I’ve stayed pretty active on Twitter, writing tweetstorms that sometimes turn themselves into essays on here. For a quick summary of the essays that did make it onto here, including a couple guest collaborations, here’s an easy set of links: The Passion Economy (guest essay by Li Jin, a16z).

Marketing 110

Marketing Retention B2B Scaling 110