Zenefits

AUGUST 17, 2022

Make sure your keywords are gender-neutral. Researchers were unable to tell whether the bias was intentional or unconscious, but it did rise to the level of what they term a systematic pattern or practice of discrimination as defined by the Equal Employment Opportunity Commission (EEOC).

Diversity 52

Diversity Software Inclusion Recruitment 52

Peter Winick

NOVEMBER 20, 2023

And I love the example of, yeah, we don’t go after the most searched keywords because we know that’s an audience mix. Bill Sherman And it’s also an example of shaping the conversation and yes, how you’re having the conversation. That is not necessarily the audience we’re trying to reach. Nora DePalma Correct.

Sales Funnel 300

Sales Funnel Sales Sales Marketing 300

Walk Me

SEPTEMBER 26, 2022

For example, a business might use a technology blog or glossary to rank for specific keywords on search engine results pages (SERPS) to reach new customers. Fragile Communication. An email can easily be ignored or deleted; many people do not check their email inboxes frequently enough to receive timely correspondence.

Media 64

Media Advertising Digital Transformation Implementation 64

Peter Winick

NOVEMBER 14, 2022

Right, is a paragraph that uses that keyword like six times in four sentences, and you’re just like, I’m exhausted from reading that. So when you play the content marketing side, you’re trying to play for rankings, you’re trying to stuff keywords, all of those things. You need to say it that way, right?

Sales 242

Sales Sales Small Business Marketing 242

Peter Winick

OCTOBER 24, 2022

I love that the Google algorithm is now seen as we’re going to reward helpful content that is original and not just written for algorithms and keywords and repetition of blogs. Michelle J. Raymond Yeah. Bill Sherman If you’re interested in organizational thought leadership, then I invite you to subscribe to the OrgTL newsletter.

B2B 145

B2B Sales Sales Marketing 145

Peter Winick

JULY 13, 2023

You have to be consistent with the content along with your keywords, your tags, to make sure that people are going to find you. Vaughn is the co-founder of Results Driven Leadership. He’s a leadership development expert, a podcaster and an author. And one, it’s back to that consistency. You have to put the content out.

Leadership Development 130

Leadership Development Marketing Sales Sales 130