Darden Ideas to Action: Most Read Stories of 2022
UVA Darden
JANUARY 6, 2023
How can a leader anticipate trends in an industry and prepare for the unforeseeable? Early in 2019, who knew that a novel coronavirus would shut down businesses, communities, industries and economies in just weeks? Women in Business. How can one strategically build and manage a brand? Here are the four major steps in the process.
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