The Innovative Leader: Building Systems for Lasting Innovation | Steve Wunker
Peter Winick
MAY 20, 2024
There is a need for a book on the topic when there wasn’t. He did a lot of things around the economics of customer loyalty, and I helped him research his second book called Loyalty Rules. Fred was very inductive from the data, looking for the key levers of economic success. I knew culture had to be a subject.
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