Growth is getting hard from intensive competition, consolidation, and saturation
Andrew Chen
JUNE 26, 2017
Facebook and Google now control most of the Top 10 apps in the mobile ecosystem: Source: Nielsen, Dec 2016. During its Q1 2017 earnings call, Facebook told investors that it expected ad revenue was approaching a saturation point, despite major growth in Q1 2017 earnings as compared to 2016. 3 Banner blindness = shitty clickthroughs.
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