Walk Me

AUGUST 24, 2022

Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs. This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis. Stakeholder value management.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 1, 2021

Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well. Typically organic “pull” from the market combined with a scalable channel with reasonable metrics (CAC/LTV, or viral factor, or otherwise) going into in-app acquisition funnels.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Retention metrics roundup of articles and links by Andrew Chen.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Retention metrics roundup of articles and links by Andrew Chen.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. You’d want an Android and iOS engineers.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110