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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Unleashing Predictive Power| Eric Siegel

Peter Winick

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” He’s the executive editor of the Machine Learning Times, and he wrote the bestselling book.

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The Breakthrough Manifesto | Kim Christfort

Peter Winick

This was the catalyst for Kim’s book The Breakthrough Manifesto which acts as a field guide for leaders and organizations to act, join the movement, and achieve breakthroughs that can fundamentally shift the way an organization thinks and operates. And when they brought me in delete it, it was an operational role. And so yes.

Metrics 290
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Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers

Chief Executive

So, when setting your growth goals for the year, you need to take both numbers (new revenue and attrition) into account. And because account executives serve as intermediaries between your agency and client roster, business growth will often hinge on their efforts. . Account executives need set plans. They also need timelines.

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8 HR Models Every HR Practitioner Should Know in 2023

AIHR

HR must operate well to bring true value to an organization. Principles for HR objectives, standards, and accountability. profits, financial turnover, better margins, and ROI). It is based on the work of Paauwe and Richardson (1997) and creates a nuance in the models above regarding how HR operates.

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The Leadership Paradox: Why Managers Must Be Consistently Inconsistent

Get Lighthouse

Holding people accountable. Be Consistent on: Harvard Business School professor and author Clayton Christensen has a principle he lives by that he wrote about in his book, How Will You Measure Your Life? 6) Holding people accountable. For accountability to be an asset for you, it must be consistent. The example you set.

Manager 133
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Automation Is At A Tipping Point

Chief Executive

At the same time, the automation wave is sweeping over services businesses too, ranging from restaurants to accounting firms, and is enveloping everything from frying tortilla chips to sorting out invoices to speed payments. There’s a felt need today, driven by talent shortages and investments in digital that a lot of companies have done.”.

Revenue 98