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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225
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Achieving Growth By Investing In The Revenue Team

Chief Executive

CEOs rank the acquisition of new customers as their top revenue growth priority this year, well above other strategies. A culture of customer success is also a great way to increase account retention, expansion and overall customer lifetime value. This requires coordination and collaboration between marketing, sales and service teams.

Revenue 97
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How to Use ABM to Drive Revenue Growth and ROI: Part 2

Chief Outsiders

By: Carol Eversen and Jeff Loeb Part 2 - Orchestration and Personalization In part 1 of our four-part ABM blog series we shared the core pillars of an ABM program, highlighted the goals and strategies you should consider, and provided guidance about selecting your target accounts and building your Ideal Customer Profile.

ROI 52
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How to Use ABM to Drive Revenue Growth and ROI: Part 3

Chief Outsiders

By: Carol Eversen and Jeff Loeb Part 3 - Technology and Reporting In part 2 of our four-part blog series we explored the core tenet of every successful ABM initiative – orchestration and personalization across sales, marketing, and customer success teams.

ROI 52
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HR Finance 101: A Guide To Finance for HR

AIHR

The main responsibility of finance is to allocate and monitor resources that support the goals of the organization while ensuring a balance between revenue and costs. They need to understand finance and accounting to make a difference as strategic partners in the planning and management of a large organization. Transaction.

Cash Flow 116
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Stop Using The Wrong Inventory Metrics

Chief Executive

It is rooted in two pervasive problems that characterize virtually every company: (1) maximizing sales does not maximize net profits; and (2) maximizing gross margin does not maximize net profit. Diminishing unit costs, in turn, meant more revenues and profits. These are your large, high-profit accounts. Profit peak customers.

Metrics 98
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What to Do Before, During, and After Sales Training to Get Results

LSA Global

Frustrated by Disappointing Sales Training Results? If you are frustrated by the results of your business sales training investment, you are not alone. Lots of sales leaders feel the same way. Only 1-in-5 sales training participants change their on-the-job behavior or performance from standalone sales training.

Sales 36