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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225
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How to Use ABM to Drive Revenue Growth and ROI: Part 2

Chief Outsiders

By: Carol Eversen and Jeff Loeb Part 2 - Orchestration and Personalization In part 1 of our four-part ABM blog series we shared the core pillars of an ABM program, highlighted the goals and strategies you should consider, and provided guidance about selecting your target accounts and building your Ideal Customer Profile.

ROI 52
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How to Use ABM to Drive Revenue Growth and ROI: Part 3

Chief Outsiders

By: Carol Eversen and Jeff Loeb Part 3 - Technology and Reporting In part 2 of our four-part blog series we explored the core tenet of every successful ABM initiative – orchestration and personalization across sales, marketing, and customer success teams.

ROI 52
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Achieving Growth By Investing In The Revenue Team

Chief Executive

A culture of customer success is also a great way to increase account retention, expansion and overall customer lifetime value. Strong segmentation model and a keen sense of market share and share of wallet at the account level is required for focus. Yet, only 25% of participating CEOs listed it as a priority for growth.

Revenue 97
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Are You Getting a Return on Your Investment in Employee Training?

Zenefits

SMBs must weigh the benefits of training against time and money to get a return on investment, or ROI. Simply put, ROI is the gain from an investment measured against its cost. ROI usually is calculated in percentages using this basic formula : ROI = Net Profit ¸ Total Investment x 100. Can training guarantee ROI?

ROI 52
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What to Do Before, During, and After Sales Training to Get Results

LSA Global

Frustrated by Disappointing Sales Training Results? If you are frustrated by the results of your business sales training investment, you are not alone. Lots of sales leaders feel the same way. Only 1-in-5 sales training participants change their on-the-job behavior or performance from standalone sales training.

Sales 36
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Stop Using The Wrong Inventory Metrics

Chief Executive

It is rooted in two pervasive problems that characterize virtually every company: (1) maximizing sales does not maximize net profits; and (2) maximizing gross margin does not maximize net profit. These are your large, high-profit accounts. Some products may well be very profitable, even though the overall customer ROI is negative.

Metrics 98