GMC

APRIL 30, 2012

A/B Testing. Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web design decisions. HiPPO is “highest-paid person’s opinion.”).

A/B Testing 52

A/B Testing B2B Advertising Sales 52

Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Marketing Media 40

Andrew Chen

DECEMBER 10, 2018

There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. It still works.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. It still works.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

SEPTEMBER 4, 2018

And you can start to draw conclusions, sort of a natural A/B test in order to do that. Sonal: It’s like counting impressions and being able to sell that to advertisers. Their goal is to get you to their advertisers as fast as they can. As you’re growing more and more new customers, a bunch of things happen.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Or perhaps you can assume there’s no engineering help, and it’s just a matter of adding a few new advertising channels. This is your forecast.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110