Walk Me

DECEMBER 5, 2022

Additionally, figures show that in the past 12 months (as of January 2019) SPM solutions were implemented by 6% of B2B sales leaders—with a further 29% planning implementations in the next 18 months. “For us, they’re part of our onboarding accountability flow. . Change management plays a vital role in sales enablement.

Sales 52

Sales Sales Human Resources Marketing 52

Zenefits

DECEMBER 2, 2022

While B2C companies can gain considerable leverage through TikTok, Twitter, and other platforms, B2B organizations can create longer, more insightful posts on LinkedIn. Improve our virtual onboarding experience. Improve our virtual onboarding experience. The length of your post depends on the platform. Automate payroll.

Retention 102

Retention Benefits Media B2C 102

Zenefits

SEPTEMBER 9, 2022

Improve our virtual onboarding experience. Improve our virtual onboarding experience. If you’re a B2B software company hiring salespeople, LinkedIn might be your best recruiting tool. Simplify benefits administration. Automate payroll. Streamline HR processes. Automate repetitive and time-consuming tasks. Any of the above.

Media 52

Media Recruitment Administration Onboarding 52

Zenefits

JULY 2, 2022

Ideal for B2B marketing and service providers. While both B2B and B2C businesses can use Twitter to boost their online presence, the key to doing well is to engage with other users within your niche. Improve our virtual onboarding experience. Improve our virtual onboarding experience. Simplify benefits administration.

B2C 52

B2C Small Business Media eCommerce 52

Asana

JULY 12, 2022

Then another control can audit the effectiveness of onboarding and offboarding at your identity provider instead. Compliance is a way to pay for security improvements, especially at B2B companies. Instead of implementing that, what if you implemented SCIM to automate the provisioning and deprovisioning of access to that system?

Compliance 59

Compliance Implementation ROI B2B 59

Andrew Chen

AUGUST 8, 2022

And add it to the onboarding flow, and at the end of key transactions when the user is otherwise done, and you might as well capture engagement. However, I’ve also seen B2B contexts where in a professional setting, people tend towards inviting more if they are perceived as altruistic, giving out a large $ discount to others.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Andrew Chen

JULY 10, 2018

Anand Iyer (ex-Threadflip) writes about using trust throughout the product: Ratings, Curation, Customer service, Mobile first, Good onboarding, Frictionless Payment, Social proof. Gives a sense on why B2B marketplaces often don’t work: [link]. Read the whole thing here: [link].

Metrics 110

Metrics Retention eCommerce User Experience 110

Peter Winick

AUGUST 1, 2022

” It’s also about the “expedition leaders,” people who can share those ideas and insights, and bring others onboard – even if they didn’t create the maps themselves. But I think your buyers, whether they’re B2B or B2C, are much more sophisticated.

Sales 240

Sales Sales Scaling Marketing 240

Vantage Circle

DECEMBER 16, 2021

10 Employee Advocacy Tools That You Need To Onboard. 10 Employee Advocacy Tools That You Need To Onboard. Oktopost is a social media management, social listening, and employee advocacy solution that enables B2B organizations to amplify their brand on social media and measure the real impact on the business. Table of Contents.

Media 52

Media Marketing Sales Sales 52

Vantage Circle

JANUARY 19, 2023

Traditional: Finding your ideal audience ment cold calls, scouting directories, attending conferences and knocking door to door in every office building Modern: Today's audience for B2B buyers can be found online and on social platforms. Traditional: Engaging prospects included phone calls, e-mails and scheduled calls.

Sales 105

Sales Sales Compensation Travel 105

Brian Balfour

JANUARY 12, 2017

In the early days of building the growth team at HubSpot, we spent a few months optimizing onboarding in our product and produced some meaningful improvements. I thought you guys were done optimizing onboarding?” In the early days, Twitter’s onboarding focused on guiding users to write their first tweet.

Onboarding 56

Onboarding Education B2B Implementation 56

Andrew Chen

AUGUST 6, 2018

Is there something about the product — e.g. onboarding, the core experience, etc. B2B SaaS products will often find it useful to show this version, as they want to drive usage during the work week. Or, who are the users using this product more frequently, and how can I get more of them?

SaaS 111

SaaS Metrics eCommerce B2B 111

Andrew Chen

MAY 14, 2018

With B2B, bottoms-up SaaS companies, even Intercom, there is a lot of viral spread because so many people are busy collaborating with each other. This high-consideration, high-intent signup funnel is similar to the problems fintech companies like Wealthfront might face, or a B2B company facing a long, complicated API integration.

SaaS 71

SaaS Retention B2B eCommerce 71

Andrew Chen

NOVEMBER 3, 2021

I plan to write a few essays on this topic — it’s relevant, given the new trend of “Product-Led Growth” in B2B, and the resurgence of new social apps in the wave of Creator Economy startups. And by the way, you can order my upcoming book here! I appreciate your support). thanks, Andrew. Of course, >1.0

Retention 72

Retention Marketing Metrics Media 72

Andrew Chen

DECEMBER 20, 2016

Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. Some are devoted to helping onboard a new customer. Most SaaS companies like HubSpot have sizable Customer Success teams. The definition and roles of these teams can vary widely.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. Direct sales and product-led viral growth for most B2B collaboration apps.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. This allowed us to onboard inventory we previously couldn’t, and gave existing hosts more optionality in how they marketed to and serviced those guests. Cost : Medium. Impact on Airbnb supply growth : Medium-Large.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. If you can understand what gets a user to become active, then you can introduce that during the onboarding flow, thus converting them to active or core users.

Engineering 110

Engineering A/B Testing Marketing User Experience 110

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. This allowed us to onboard inventory we previously couldn’t, and gave existing hosts more optionality in how they marketed to and serviced those guests. Cost : Medium. Impact on Airbnb supply growth : Medium-Large.

User Experience 48

User Experience Retention Marketing Travel 48

AIHR

OCTOBER 13, 2023

HR professionals deploy them for a variety of tasks, such as recruiting , onboarding , and people analytics. Expedia deploys ChatGPT widely Expedia Group is using AI to simplify the travel experience for travelers and B2B partners. In creative departments, generative AI aids in brainstorming and generating innovative design concepts.

Travel 84

Travel Workflows Implementation Government 84

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And I think the similar kind of analysis you can do for B2B companies is for products that have different sized teams using it. They have to get, you know… Sonal: It’s like the onboarding experience. Why blended CAC numbers are misleading.

Marketing 75

Marketing Metrics Retention eCommerce 75