Vantage Circle

DECEMBER 16, 2021

Social Horse Powers’ locked calendars are the secret to their 100% adoption and retention rates. Sociabbles’ unique employee communication and advocacy platform makes the user experience easier, quicker, and engaging. They have a “never-login” philosophy that requires little or no learning and ongoing training. Gamification.

Media 52

Media Marketing Sales Sales 52

Andrew Chen

JULY 10, 2018

Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience. How to think about frequency and retention? Gives a sense on why B2B marketplaces often don’t work: [link]. Current trends in marketplaces. Read the whole thing here: [link].

Metrics 110

Metrics Retention eCommerce User Experience 110

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. Content marketing.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110