Asana

JULY 12, 2022

The ROI on security. Compliance is a way to pay for security improvements, especially at B2B companies. These resources will get you an ROI, which doesn’t normally happen for normal security control implementation. It’s a common refrain in our industry that security is under-resourced.

Compliance 59

Compliance Implementation ROI B2B 59

Andrew Chen

AUGUST 8, 2022

However, I’ve also seen B2B contexts where in a professional setting, people tend towards inviting more if they are perceived as altruistic, giving out a large $ discount to others. You’ll need some kind of ROI metric to drive the strategy of the referral program. The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

15Five

MARCH 13, 2018

So you will want to outline the ROI of employee engagement for your CFO. Pamela DeLoatch is a B2B technology writer specializing in creating marketing content for the HR industry. This worksheet can help you figure out just how much employee disengagement is costing you.

Employee Engagement 69

Employee Engagement Reorganization B2B Recruitment 69

Andrew Chen

JUNE 26, 2017

Paying for acquisition is one of the key channels still available, if you can find the right untapped audience segments with high ROIs. In B2B, we’re seeing the same phenomenon. And the paid acquisition channels are getting saturated too. #2 2 Competition on paid channels. Unfortunately that’s not what’s happening.

Advertising 111

Advertising Revenue Marketing Retention 111

Vantage Circle

DECEMBER 16, 2021

Oktopost is a social media management, social listening, and employee advocacy solution that enables B2B organizations to amplify their brand on social media and measure the real impact on the business. Oktopost helps you with-. Managing content and improve reporting by assigning specific campaigns to every post you publish.

Media 52

Media Marketing Sales Sales 52

Peter Winick

AUGUST 4, 2022

So I think like in anything that you’re doing, whether you’re especially in B2B software, right? Because when they’re on B2B. Where’s the ROI and why do we why do we continue to spend and spend more? because both of those things are fascinating to me and the fact that it’s just about me.

Marketing 246

Marketing Software B2B Media 246

Liquid Planner Collaboration

MAY 22, 2023

The ability to make more informed decisions and maximize your return on investment (ROI) — every entrepreneur’s dream, right? Look at each project’s potential ROI and balance it against the associated risks. He has worked with dozens of SaaS and B2B companies to capture more organic traffic from better content.

Project Management 58

Project Management Manager Software ROI 58

Andrew Chen

JULY 20, 2020

Are B2B customers constantly sharing screens with colleagues for a product that you previously thought of as a personal tool? Elena: *”For B2B products, the way I like to think about sequencing is: First solve for those in the existing user base that can drive additional monetization. ” The Evolving Adjacent User Landscape.

Retention 145

Retention Marketing Accounts Metrics 145

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. When I think about the ROI of things that you can do in a business, make certain that your customer is safely handed from acquisition to the activation.

User Experience 111

User Experience Retention Marketing Travel 111

Help Scout Leadership

JUNE 22, 2021

The ROI of great customer service. “We 63% of consumers expect businesses to know their unique needs and expectations, while 76% of B2B buyers expect the same thing. Rather than view these statistics in a vacuum, layer them over your own experiences and the services you are currently offering. Salesforce ). Salesforce ). Salesforce ).

Media 128

Media Sales Sales Marketing 128

Andrew Chen

JULY 20, 2020

Are B2B customers constantly sharing screens with colleagues for a product that you previously thought of as a personal tool? Elena: *”For B2B products, the way I like to think about sequencing is: First solve for those in the existing user base that can drive additional monetization. ” The Evolving Adjacent User Landscape.

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. When I think about the ROI of things that you can do in a business, make certain that your customer is safely handed from acquisition to the activation.

User Experience 48

User Experience Retention Marketing Travel 48