Peter Winick

JULY 13, 2023

We learn how it requires a multi-step marketing process that creates multiple touch points, allowing potential clients to get to know you, what you stand for, and the problems you are able to solve. Vaughn explains how the two main marketing platforms he has been using are LinkedIn and podcasting.

Leadership Development 130

Leadership Development Marketing Sales Sales 130

Get Lighthouse

FEBRUARY 20, 2024

To get this sent to your inbox every week, along with our latest long form essays on this blog, you can sign up here. In today’s edition, we cover the death of the inventor of MBWA, more data on hybrid work, one of my favorite lessons from the Book of the Month, and our long read covers the lessons for managers of a leadership classic.

Manager 52

Manager 52

Vantage Circle

JANUARY 19, 2023

Let’s find out more about sales incentive programs and how to design and implement them to benefit your organization. Linkedin alone has over 800 million users which gives several leads for target buyers with the use of specific filters. However, that is not all there is to incentive programs. What Is A Sales Incentive Program?

Sales 105

Sales Sales Compensation Travel 105

Andrew Chen

NOVEMBER 15, 2021

Hi readers, In just a few weeks, I will be dropping new book, The Cold Start Problem !! If you’re reading about this book for the first time, you might be asking yourself — what is the Cold Start Problem about? People are connected for commerce, communication, collaboration, and more. The Cold Start Problem.

Scaling 63

Scaling Operations Revenue Metrics 63

Andrew Chen

JANUARY 15, 2024

(above: Me in Sep 2023, a happy author, finding the Japanese translated version of my book at the wonderful Daikanyama Tsutaya Books in Tokyo) Dear readers, As many of you know, 2 years ago I published my first book THE COLD START PROBLEM. Very very rough set of topics set across 3 pages Mega outline.

Marketing 66

Marketing Operations Metrics Media 66

Andrew Chen

DECEMBER 13, 2018

The uniqueness of the Silicon Valley tech ecosystem, how network effects conspire to create a “rich get richer” situation for cities, and why new communication tools enabling distributed teams to work together across continents could mean that there will be no “next Silicon Valley.”. Big companies versus small ones. Personal life OKRs.

Engineering 79

Engineering Scaling Marketing Manager 79

Andrew Chen

DECEMBER 13, 2018

The uniqueness of the Silicon Valley tech ecosystem, how network effects conspire to create a “rich get richer” situation for cities, and why new communication tools enabling distributed teams to work together across continents could mean that there will be no “next Silicon Valley.”. Big companies versus small ones. Personal life OKRs.

Engineering 40

Engineering Scaling Marketing Manager 40