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Publishing, Marketing and the Platform for Thought Leadership | Lee J. Colan and Julie Davis-Colan

Peter Winick

If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. So what are your other options? An interview with Lee J.

Marketing 246
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Change Management in Digital Transformation (Get it right!)

Walk Me

It’s any strategy/set of tools to counter fear and doubt. And instead, build confidence, gain buy-ins, and accelerate user adoption. But there are other essential things like defining the future state organizational structure, how roles and responsibilities will look, how processes will work, and who does what.

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Business succession planning: The complete guide

Walk Me

It also helps ensure your enterprise’s survival in an age where HR focusing on employee retention and quality talent is vital to business resilience. This business strategy aims to maintain the seamless operation of a business, ensuring continuity even when key individuals transition to new opportunities, retire, or pass away.

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How to Create Company-wide Goal Alignment

LSA Global

The Impact of Company-wide Goal Alignment When we assess organizational cultures , we find that higher levels of employee involvement and engagement combined with elevated levels of meaning and purpose drive increased performance and retention. In other words, how can you get employees aligned with what matters most?

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Connecting Social Selling to Brand and Thought Leadership | Michelle J Raymond

Peter Winick

Staying top-of-mind for when your audience is ready to buy. At any given time 95% of customers are not in a buying cycle. With that in mind, how can we stay prepared for the “purchasing 5%”? We start by defining “Social Selling,” and how it has become the new standard.

B2B 145
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Develop a Successful HR Communication Strategy

AIHR

Whether you are updating employees on new policies, gathering feedback on employee satisfaction, or providing critical information on how to prepare for an extreme weather event, effective communication is fundamental to business operations. HR communication is vital to the successful management of any organization.

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What Does Business Realignment Look Like?

Walk Me

If your business has become misaligned with the market, customers, or the modern world, business realignment may be necessary. In this post, we’ll learn what business realignment is, what can cause a company to become misaligned, why it is imperative to realign business activities, and how to create a realignment plan.