5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION
UVA Darden
NOVEMBER 10, 2023
The results are improved efficiency, increased operating margins and strong footfall,” Venkatesan said. This may involve developing a new business model, offering AI as a service to other companies or creating revenue streams by capitalizing on the AI capabilities they’ve cultivated,” Venkatesan said.
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