Forbes Leadership

NOVEMBER 23, 2022

A Mastercard study about customer loyalty and engagement in the COVID era found that 74% of consumers are more likely to buy from brands that demonstrated concern and provided excellent care for customers during the pandemic.

90

90

Forbes Leadership

OCTOBER 23, 2022

There are many reasons a customer might come back to a business again and again that have nothing to do with loyalty.

73

73

Help Scout Leadership

AUGUST 22, 2023

Customer loyalty can suffer after a data security breach. Make sure your company is prepared with a (helpful, human) response plan. Read the full article

56

56

Forbes Leadership

MAY 5, 2023

I recently spoke with Focus Brands’ CFO, Mike Dixon, about the competitive strength that synergy can provide in the foodservice industry, how he embraces sustainable business, and the importance of cultivating customer loyalty.

52

52

Help Scout Leadership

AUGUST 22, 2023

Use Customer Effort Score to see where you’re making things difficult for customers and learn how to improve your customer’s experience. Read the full article

84

84

Forbes Leadership

AUGUST 15, 2022

An incentive must provide something the customer truly values; if it isn’t worth their time, it won’t be a priority—and neither will returning to the business.

97

97

Forbes Leadership

FEBRUARY 22, 2023

The approach to the ideation, creation and distribution of content that will help customers feel loyal to a brand will differ from the processes companies use to create content that meets other objectives.

72

72

Harvard Business Review

FEBRUARY 22, 2024

In the modern competitive business environment, innovative social initiatives offer a unique avenue for growth, customer loyalty, and employee engagement, often overlooked by organizations. These programs not only revitalized brand images and increased public trust, but also significantly boosted sales and customer engagement.

Employee Engagement 119

Employee Engagement Sales Sales Implementation 119

Forbes Leadership

NOVEMBER 9, 2022

It's not easy to get consumers to shop direct once they've purchased your products on Amazon, but with a solid multi-pronged strategy, you can win them over to your site.

64

64

Forbes Leadership

OCTOBER 25, 2022

Brands that utilize omnichannel marketing gain faithful customers by using different strategies that make a positive impact.

Marketing 68

Marketing 68

Help Scout Leadership

AUGUST 22, 2023

Relationship marketing is customer marketing strategy that emphasizes retention, loyalty, satisfaction, and lifetime customer value. Read the full article

Marketing 98

Marketing Retention 98

Forbes Leadership

OCTOBER 19, 2022

I advise a five-step approach for companies seeking to leverage the benefits offered by automating their rebate management program.

Manager 74

Manager Benefits 74

Forbes Leadership

AUGUST 17, 2022

Build a solid online business.

88

88

Harvard Business Review

MARCH 8, 2024

Such dedication distinguishes a company in a competitive market, driving sustainable growth and fostering customer loyalty. Achieving this level of clarity necessitates a disciplined strategy approach, aligning resources, talent, and decisions with the company’s fundamental mission.

Operations 111

Operations Marketing 111

Association Now Workplace

APRIL 2, 2024

The iSeatz survey features input from members beyond associations, including season-ticket holders and participants in subscription and loyalty programs. By studying successful commercial loyalty programs, membership organizations can improve member engagement, strengthen loyalty, and deliver a valuable membership experience.”

Travel 87

Travel Marketing Benefits Manager 87

Help Scout Leadership

AUGUST 22, 2023

Improve customer loyalty with this list of 16 customer retention strategies that are backed by academic research and case studies on consumer behavior. Read the full article

Retention 87

Retention 87

Forbes Leadership

DECEMBER 30, 2022

Brand loyalty has become more important than ever after the pandemic led to shoppers trying new brands and shifted many customer behaviors. Mastercard released a report on customer loyalty and engagement in the COVID era outlining four ways retail marketers can re-calibrate their loyalty programs.

Revenue 74

Revenue Marketing 74

UVA Darden

JANUARY 30, 2024

Darden Professor Anthony Palomba discusses how consumers perceive streaming services based on the companies’ original series, and how those series inform customer loyalty and the value viewers place on a brand associated with shows they find appealing. But how important are those original shows to the SVOD model?

Media 98

Media Business Administration Marketing Administration 98

Harvard Business Review

APRIL 10, 2023

Empowering frontline workers to take small actions, like waiving a fee or allowing a return outside of the window, can boost the loyalty of both customers and employees.

Employee Engagement 98

Employee Engagement Performance Management Manager 98

Forbes Leadership

OCTOBER 12, 2022

Customer experience (CX) is at the heart of business. Organizations look to maintain loyalty and drive revenue in uncertain times. CX strategies must be fine-tuned to meet customers where they are in their lifecycle. That requires taking a look at the ways in which customer engagement is handled.

Revenue 93

Revenue 93

Help Scout Leadership

AUGUST 22, 2023

Done right, customer satisfaction surveys can increase revenue, boost loyalty, and lower churn. We share everything you need to know to get it right. Read the full article

Revenue 80

Revenue 80

Chief Executive

MAY 30, 2023

The mythology around workplace loyalty is vast, reflecting – as does all mythology – fear, drama, and a need to explain that which is difficult to explain. By fully understanding and exposing these myths, organizational leaders can reveal, and harness, the full power of workplace loyalty. Loyalty is one-dimensional.

Government 95

Government Operations Retention Manager 95

Mark Sandborn

MARCH 13, 2023

Leading edge companies are constantly looking for ways to improve the customer experience and create positive emotions for their clients. These tools allow companies to provide 24/7 support to customers, answering their questions and addressing their concerns quickly and efficiently. Technology. Personalization. Enhanced experience.

Media 90

Media 90

AIHR

MAY 6, 2024

It also helps build customer loyalty. Customers support brands that share their values. A compelling purpose statement can foster loyalty with customers who trust companies that align with their beliefs. Targeted at employees, customers, and investors to inspire and build trust with stakeholders.

Diversity 59

Diversity Inclusion Operations Marketing 59

Forbes Leadership

DECEMBER 6, 2022

Values alignment impacts customer awareness and loyalty as well as employee recruiting and retention, so it’s important for leaders to make sure their company’s core values are clearly communicated not only internally to their team but also externally to the public.

Recruitment 95

Recruitment Retention 95

Forbes Leadership

MAY 31, 2022

It begins with the first point of contact and continues through the customer's journey. When done right, a sound customer engagement strategy will lead to sales increase and customer loyalty. Every online interaction a consumer has with your brand is part of your digital engagement strategy.

Sales 90

Sales Sales 90

Forbes Leadership

NOVEMBER 28, 2022

Effective ABM creates a virtuous cycle where sales teams nurture reliable sources of recurring revenue while creating content they can use to attract new customers, customers are rewarded for their loyalty and all parties benefit from ongoing, data-driven and highly personalized outreach.

Accounts 81

Accounts Marketing Revenue Sales 81

Forbes Leadership

MARCH 16, 2023

With foresight and thoughtful planning, you can keep your customers during a rebrand, with the opportunity to strengthen your loyalty and capture the new customers your business needs for growth.

B2B 68

B2B 68

Forbes Leadership

FEBRUARY 6, 2023

A brand’s CX begins with its very first touch point with a potential customer, and exceptional experiences are key at every stage of the marketing funnel—from building brand awareness to converting prospects and fostering loyalty.

Marketing 80

Marketing 80

Lolly Daskal

FEBRUARY 15, 2024

By fostering a culture of AI innovation, organizations position themselves to create groundbreaking solutions that address evolving customer needs and drive market leadership. Personalizing Customer Experiences: Customers now expect personalized experiences from the organizations they engage with.

Operations 101

Operations Marketing Revenue Recruitment 101

Forbes Leadership

JANUARY 3, 2023

While your company may reach out to clients, customers or prospects primarily to thank them for their loyalty and consideration as the seasons change, business is never totally off the table.

Sales 76

Sales Sales 76

Forbes Leadership

DECEMBER 14, 2022

Here are some ways businesses can optimize their brand experiences to increase customer loyalty and improve retention.

Retention 84

Retention 84

UVA Darden

MAY 9, 2024

AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations harnessv Thu, 05/09/2024 - 16:05 9 May 2024 Entrepreneurship & Innovation Gosia Glinska The latest advances in artificial intelligence offer companies unprecedented opportunities to become more customer centric.

Marketing 52

Marketing Benefits Rollout Business Administration 52

Forbes Leadership

MAY 31, 2022

Getting people to open your emails is key to getting your products and services in front of prospects and building customer loyalty.

Marketing 91

Marketing 91

Forbes Leadership

FEBRUARY 10, 2023

No matter what changes are in store for the year ahead, one thing remains constant: Customer loyalty reigns supreme.

73

73

Vantage Circle

FEBRUARY 25, 2024

It builds trust and loyalty among employees. For instance, the online shoe and clothing retailer Zappos , renowned for its exceptional customer service, strives to create a standout employee experience through its "Zollar" program. This leads to higher retention rates and greater stability for the organization.

Retention 111

Retention Revenue Implementation Sales 111

Chief Executive

JANUARY 31, 2023

One jolt after another—commoditization of manufactured products, the onset of brand purpose, the varied breakage of norms by the pandemic—has left companies scrambling to hold on to customer relationships that may have survived Covid or been created by it. Reliability is no longer the definition of [customer] satisfaction,” Arussy said.

B2B 98

B2B Marketing Sales Sales 98