From Product Offering to A-Ha! | Martha Orellana
Peter Winick
SEPTEMBER 5, 2023
Taking a niche product offering to market using thought leadership. An interview with Martha Orellana about expanding your audience and turning a product offering into a luxury experience. How do you get attention for a product that could be used by millions, but few are aware of without having a massive marketing budget? Thought leadership! Our guest today is Martha Orellana the Vice President of Marketing for MrSteam, a company that converts regular showers into steam showers in personal resid
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