UVA Darden

APRIL 25, 2022

Darden Professor Luca Cian and colleague Chiara Longoni of Boston University explore these questions in “ Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The ‘Word-of-Machine’ Effect ,” which earned the American Marketing Association’s Research in Practice Award. A Shovel or a Scarf. Strategic Marketing. Learn More.

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UVA Darden

JULY 25, 2022

The preceding excerpts Harnessing Deliberate Creativity (Darden Business Publishing), prepared by Alex Zorychta (MBA '21) and Darden Professor Luca Cian. . [1] Cian’s area of marketing expertise encompasses consumer behavior and psychology, specifically as related to sensory marketing and social cognition. 1] Gerard J.

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UVA Darden

JUNE 21, 2022

The preceding excerpts Harnessing Deliberate Creativity (Darden Business Publishing), prepared by Alex Zorychta (MBA '21) and Darden Professor Luca Cian . Cian’s area of marketing expertise encompasses consumer behavior and psychology, specifically as related to sensory marketing and social cognition. 1 Gerard J.

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UVA Darden

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The preceding excerpts Harnessing Deliberate Creativity (Darden Business Publishing), prepared by Alex Zorychta (MBA '21) and Darden Professor Luca Cian . Cian’s area of marketing expertise encompasses consumer behavior and psychology, specifically as related to sensory marketing and social cognition. 2 Gerard J.

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