Bridging the Gap between Subject Matter Expert and Non-Technical Audience | Amelia Ross
Peter Winick
JULY 18, 2022
Ameila tells us that it isn’t just about reaching the economic buyer, but also spreading your content to the influencers that surround such a buyer. Three Key Takeaways: When creating Thought Leadership content for complex topics, consider other influences that might support your insights with your economic buyer.
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