Don’t Fly by the Seat of Your Pants: The Good Way to Deliver Bad News
UVA Darden
SEPTEMBER 6, 2023
One of the missteps in the United case is easy to point to,” says Tim Beecher, who founded Trident Communications in 2019 after a more than 30-year career in corporate, crisis and financial communications with FleishmanHillard. 2 Munoz and United had been faced with bad news to deliver to the world, and they had delivered it poorly.
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