Vantage Circle

MARCH 13, 2019

Here’s the golden quote by digital marketing guru Neil Patel, “Don’t optimize for conversations, optimize for revenue.”. Analyze your campaign as to maximizing what works and chucking out what doesn’t and acting accordingly because these metrics have deep implication on the final conversion rate. Final Touches.

Advertising 40

Advertising A/B Testing Marketing Media 40

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? Want to be a better manager?

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well.

Scaling 82

Scaling Marketing Recruitment B2B 82

Walk Me

AUGUST 24, 2022

This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis. Profit management impacts organizational development, operations, and stakeholder value management. Profit Management. Trans-organizational Change.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Retention metrics roundup of articles and links by Andrew Chen. Here’s Why.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Retention metrics roundup of articles and links by Andrew Chen. Here’s Why.

User Experience 48

User Experience Retention Marketing Travel 48