Andrew Chen

FEBRUARY 26, 2024

In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. And that’s how I ended up being exposed first to concepts like retention curves, DAU/MAU, viral loops, and so on. A few months in, Robert Scoble linked to my blog from his, and that helped a ton.

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Why onboarding is so important for retention/churn. I’ve linked to the Soundcloud and included a transcript below.

Marketing 75

Marketing Metrics Retention eCommerce 75

Walk Me

JULY 18, 2022

Supply managers with metrics of change progress. Consistency and metrics are two of the most potent tools in change management. Goals must be aware of resource limitations such as budget and physical tools used and clear a timeline including metrics or Key Performance Indicators (KPI) to record progress.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it?

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 1, 2021

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. For example, Zoom’s videoconferencing network can work with just two people, whereas Airbnb’s requires hundreds of active rental listings in a market to become stable. Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82