article thumbnail

2018 essay collection on growth metrics, marketplaces, viral growth in the enterprise, and more (PDF included)

Andrew Chen

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. How startups die from their addiction to paid marketing.

Metrics 80
article thumbnail

2018 essay collection on growth metrics, marketplaces, viral growth in the enterprise, and more (PDF included)

Andrew Chen

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. How startups die from their addiction to paid marketing.

Metrics 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to break into Silicon Valley

Andrew Chen

In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. I had a superpower in my domain knowledge of CAC, A/B testing, funnel optimization, lead gen, etc, and began to merge all of this thinking with consumer products. Thank you!)

article thumbnail

Performance Appraisal Systems: Everything You Need to Know

15Five

The objective is what the business or employee wants to achieve, and the key results are measurable metrics that show how well the business or individual is accomplishing the objectives. Implementation: Companies can implement forced ranking by establishing clear performance criteria and using objective metrics to evaluate employees.

Scaling 52
article thumbnail

The 3 Pillars of an Effective Data Management Strategy: Monitoring, Tracking, and Reporting

SME Strategy

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.

article thumbnail

How to design a referral program

Andrew Chen

They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. It’s not a silver bullet, but it’s worth adding to complement other marketing efforts. The history of the referral program.

article thumbnail

From Clicks To Converts; Maximise Your Digital Advertisement Outputs In 2020

Vantage Circle

This means you can modify your content in real time and don’t have to create new content from square one if your digital marketing campaign is not driving results. Here’s the golden quote by digital marketing guru Neil Patel, “Don’t optimize for conversations, optimize for revenue.”. One way of achieving this is through A/B testing.