SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

Vantage Circle

MARCH 13, 2019

This means you can modify your content in real time and don’t have to create new content from square one if your digital marketing campaign is not driving results. Here’s the golden quote by digital marketing guru Neil Patel, “Don’t optimize for conversations, optimize for revenue.”. You should have a defined target audience.

Advertising 40

Advertising A/B Testing Marketing Media 40

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Sonal: How do you determine what’s what when you don’t have product-market fit? Why blended CAC numbers are misleading.

Marketing 75

Marketing Metrics Retention eCommerce 75

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it?

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

Walk Me

AUGUST 24, 2022

The definition of organizational development comes in three sections : Uses a critical/ science-based process – Scientific and intensive market research is the basis for organizational development processes. Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

User Experience 111

User Experience Retention Marketing Travel 111