Remove A/B Testing Remove Marketing Remove Onboarding Remove Scaling
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Performance Appraisal Systems: Everything You Need to Know

15Five

Behaviorally anchored rating scale (BARS) BARS is a scale that assesses employee performance based on predefined behavioral statements and patterns directly tied to job performance. Drawbacks: Developing BARS can be time-intensive, and creating universally applicable scales for all positions may be challenging.

Scaling 52
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Develop Your Talent Acquisition Strategy With 6 Practical Examples

AIHR

It requires a lot of planning, strategy, evaluation, analysis, and marketing. With the ever-increasing competitiveness of the job market, attracting the right talent is one of the most important talent acquisition strategies to focus on. The TA team is often a part of the larger Human Resources department.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Why onboarding is so important for retention/churn. I’ve linked to the Soundcloud and included a transcript below.

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Travis – thank you for leading us at Uber

Andrew Chen

This pic is from two years ago, taken at Uber’s HQ on 11th and Market. He’ll ask about the sample sizes on your A/B tests. Building an organization that scales from 10 to 10,000 people is insanity. Scaling yourself at the same time is grinding. You know you will make mistakes along the way.

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What to look for when you’re hiring a Head of Growth

Andrew Chen

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects.

Scaling 82
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Hypothesis-Driven Development and the Generalist Superhero

UVA Darden

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. The first problem I’ve observed has to do with onboarding generalists.

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How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more

Andrew Chen

and the taxi market. Based on data points from the global taxi and car-service market, he concluded the real number should be $5.9B. The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation.