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Scaling Ideas for Impact | Jennifer Dulski

Peter Winick

Using technology to take ideas to scale. An interview with Jennifer Dulski about taking ideas to scale through publishing, social media, and technology. Thought leaders are often torn between scale and depth. Scale allows you to reach a large audience, while depth allows you to have massive impact.

Scaling 283
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The Enterprise Thought Leadership Blueprint | Peter Winick and Bill Sherman

Peter Winick

Moving beyond theoretical discussions, Winick and Sherman explore the practicalities of scaling thought leadership within corporate landscapes. When scaling our thought leadership for the enterprise level don’t get fixated with the end-user. Peter Winick: People that have the scales and the model and all those things might not.

Scaling 198
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Previewing a full chapter of The Cold Start Problem — my upcoming book dropping in December

Andrew Chen

Hi readers, In just a few weeks, I will be dropping new book, The Cold Start Problem !! If you’re reading about this book for the first time, you might be asking yourself — what is the Cold Start Problem about? How to get them started, how to scale them, and what it’s like to compete.

Scaling 63
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Publishing and the Need for Community | John Jantsch & Andy Paul

Peter Winick

Building a roadmap from book to community. Now that publishing is easier and openly available, we see more books hitting the market than ever before. With that in mind, how can you elevate your book and create a roadmap that leads clients to you and your offerings? And this is his third or fourth book.

Marketing 189
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Incentive Compensation: Why Your Strategy Might Include It

Zenefits

Sales reps can be enticed to open new accounts, manage a certain size book of business, or increase their sales volume. These are most effective when paid at intervals on a sliding scale. This incentive may be rewarded as a check or as a contribution to the employees’ retirement or profit sharing accounts.

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What to do when product growth stalls

Andrew Chen

Yes, of course, it’s when a top line number (like revenue, or active users, or otherwise) stops growing. There’s equivalent numbers for net revenue retention, session lengths, and lots of other metrics too. But what’s happening under the covers? All while churn continues to creep up over time as a percentage.

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Growth KPIs & Company OKRs: combining the two

Growth Hacker

OKRs are set by the company’s internal point-of-view, translated by how the market perceives success from that specific business, with metrics like revenue, customer base size, or profit. For AirBnB it can be when a traveler books a night in one of the places listed in their marketplace (same moment for homeowners).

KPI 102