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5 Ways Digital Technology Is Redefining Competitive Dynamics

UVA Darden

5 Ways Digital Technology Is Redefining Competitive Dynamics burtonc Tue, 08/29/2023 - 21:27 29 August 2023 Operations & Technology Strategy Digital Transformation Seb Murray Digital technologies, once simply considered tools for efficiency and convenience, have emerged as the driving force behind a paradigm shift in competition across industries.

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Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

UVA Darden

Now, as many popular streaming services have subscription plans with different levels of advertising or no ads at all, advertisers run the risk of paying for a spot that will never reach a large chunk of their intended audience. Ad-Free or Ad-Full? per month for a “basic with ads” plan, supplementing its pricier ad-free plans.

Media 98
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The Personality Traits of Streaming Services: What Roles Do Original Series Play?

UVA Darden

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. And can you keep them long enough to show them advertisements?” How might it further change in the age of streaming services?

Revenue 96
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Is Generative AI a Disruptive Paradigm-Shifter? The Questions to Ask

UVA Darden

The Questions to Ask burtonc Wed, 08/09/2023 - 16:15 21 July 2023 Operations & Technology Entrepreneurship & Innovation Modern Global Leadership Digital Transformation Artificial intelligence is all the rage. Is Generative AI a Disruptive Paradigm-Shifter? Since the release of OpenAI’s ChatGPT 3.5

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Communication Channels In The Digital Age: Choosing The Best Approach

Walk Me

Advertising. Advertising is a common communication channel for businesses. Advertising in the digital age has become one of the most commonly used communication channels, especially among enterprises undergoing a complete business transformation. . Disadvantages of Advertising: Expensive. Public relations.

Media 64
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Despite Economic Uncertainty, New Poll Finds C-Suites Investing In Labor, Tech

Chief Executive

A third of CEOs polled in July said speeding up automation and digital transformation initiatives was atop their strategy for not only surviving this down market but also positioning the company for growth well into the future. Betting on Tech. Besides labor, another area getting a lot of attention these days is technology.

Travel 98
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5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

Starting as an online marketplace for buying and selling goods, Alibaba has evolved into a data-centric ecosystem that links together vendors, advertisers, service providers, logistics firms, manufacturers and financial service providers.