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Why And How To Leverage Editorial Affiliate Marketing For Holiday Product Campaigns

Forbes Leadership

Learn how affiliate marketing works in PR, as well as three ways you can invest in editorial affiliates in time for the holiday gifting season.

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Research: How Some Companies Avoid Accusations of Greenwashing

Harvard Business Review

Analyzing data from 515 companies in 35 countries, the authors found that apex firms, especially those sharing a brand with affiliates, engaged less in sustainability initiatives than their lower-tier counterparts. Despite market tolerance, such discrepancies could harm long-term reputations.

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Global Expansion Becomes More Attainable With Affiliate Marketing At The Helm

Forbes Leadership

Global borders are blending – with social media connecting people from all corners of the world, international content becoming more accessible through streaming, and online retail bringing new brands and products to new markets.

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The Future of Affiliate Marketing with Robert Glazer

Kevin Eikenberry

Robert Glazer, author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing joins Kevin to discuss how affiliate marketing can be a strategy to growth. The post The Future of Affiliate Marketing with Robert Glazer appeared first on Kevin Eikenberry on Leadership & Learning.

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Meet Canada’s Best Employers 2023

Forbes Leadership

Every email from Siobhan Kukolic, a communications officer at the Canadian Mental Health Association’s Peel Dufferin affiliate in Brampton, Ontario—one of the roughly 80 CMHA affiliates across Canada—shows how sensitive CMHA is to its employees’ work-life balance.

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Creating Your Own Path to Leadership | Tony Martignetti

Peter Winick

He acknowledges the challenge many thought leaders face with marketing and sales and shares his three-part strategy to overcome it: “Affiliate, Associate, Collaborate.” Affiliate, Associate, Collaborate: Tony shares his strategy for overcoming the marketing and sales challenges that many thought leaders face.

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Why Bigger Isn’t Always Better When It Comes To Firm Affiliation

Forbes Leadership

If your firm feels too big—and it’s hindering opportunity for growth, free expression and how you care for your clients—it may be time to make a move.

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