Help Scout Leadership

MAY 13, 2021

Ensuring a positive experience in a B2B relationship delivers improved engagement and, ultimately, a better financial result. So if you’re responsible for a B2B relationship and you’re not already considering B2B customer experience, it’s time to get on board. Consider what the customer needs. What is it they value most?

B2B 62

B2B B2C Benefits Metrics 62

Chief Outsiders

FEBRUARY 20, 2023

With 43% of B2B buyers reporting to Gartner that they prefer a “seller-free” experience, Sales Enablement tools are becoming a necessity in the modern Sales Organization for B2B and B2C sellers.

Sales 103

Sales Sales B2C B2B 103

Forbes Leadership

NOVEMBER 9, 2022

Work on the user experience your clients have with you, and improve it constantly.

B2C 76

B2C B2B User Experience Marketing 76

Forbes Leadership

SEPTEMBER 11, 2022

It’s become a serious contender for online/digital advertising dollars from all types of businesses, both B2C and B2B. If you’re like most businesspeople, TikTok is not what you think.

B2C 98

B2C B2B Advertising Media 98

Forbes Leadership

APRIL 30, 2023

This customer service and CX research is vital to anyone in any industry (B2B or B2C) who has customers—and that’s everyone!

B2C 77

B2C B2B 77

Help Scout Leadership

OCTOBER 25, 2021

Check out the companies who are delivering exceptional customer experiences in B2B, B2C, and Ecommerce. Read the full article

B2C 113

B2C eCommerce B2B 113

Forbes Leadership

MAY 19, 2023

A strong focus on a few particularly loyal customers no longer seems appropriate for B2C or B2B companies.

B2C 60

B2C B2B 60

Chief Executive

APRIL 21, 2023

Greg Belt has been helping the world’s largest beer maker, AB InBev, do the latter by spearheading an inside venture that led his company to invest in a $100-million factory renovation and pivot to a promising new B2B business after centuries of focusing on consumer products. The ingredients business takes decades.

B2C 98

B2C B2B Metrics Scaling 98

Help Scout Leadership

AUGUST 22, 2023

We decided to take a data-driven approach to identifying the top companies in B2B, B2C, and ecommerce that are delivering memorable support. Read the full article

B2C 40

B2C eCommerce B2B 40

Sweet Process

FEBRUARY 13, 2022

The final product developed under this process is fully customized to enhance the user experience for the B2B or B2C company’s clients. Image Credit: conceptboard.com Enterprise Product development is the process of keeping track of software development that completes the user’s specific requirements.

B2C 52

B2C User Experience B2B Software 52

Liquid Planner Collaboration

APRIL 7, 2020

Whether you’re working with B2B investors or B2C backers, keeping your stakeholders in the loop about the current status of your project is of utmost importance. Katherine Michael, Head of Finances at Be Graded , spoke on the matter briefly: “There is no shame or weakness in sharing the stakes of your project with B2C/B2B stakeholders.

Manager 106

Manager Deliverables B2C B2B 106

Chief Executive

MAY 11, 2023

This is the only sensible way businesses can align their sales and marketing efforts across all B2B and B2C industries. Sales and marketing should not only agree on objectives but also exchange insights about what they observe on top of the funnel (marketing) and down the funnel (sales).

Sales 98

Sales Sales Marketing Revenue 98

Chief Executive

MARCH 28, 2023

B2C Customers • Customer-facing bots already cause frustration in many sectors; do not add friction. • B2B Customer Deliverables • Imagine that an overworked analyst, up against a deadline, decides to use AI for their calculations, and they are incorrect. AI can help enhance customer experience to an extremely personalized level.

Deliverables 98

Deliverables B2C B2B Risk Management 98

Zenefits

JULY 2, 2022

Ideal for B2B marketing and service providers. While both B2B and B2C businesses can use Twitter to boost their online presence, the key to doing well is to engage with other users within your niche. If you have a specific sales campaign or event, especially for B2C prospective customers, this is the place to promote it.

B2C 52

B2C Small Business Media eCommerce 52

Help Scout Leadership

APRIL 27, 2021

This easily transfers into the B2C or B2B relationship and should influence the creation of great customer experiences. With chapter titles like “Tell the Truth,” “Shut Up and Listen,” and “Put Your Head on Their Shoulders,” the authors create a guide for using the power of being nice to create success in the business world.

B2C 117

B2C B2B Implementation Manager 117

Chief Executive

OCTOBER 20, 2022

They have a playbook around developing deep expertise, serving customers extraordinarily well, both B2B and B2C. “What differentiates this core of companies,” Padhi explained, “is that innovation is the core of what they do.

Cash Flow 52

Cash Flow B2C Operations Revenue 52

Brian Balfour

JULY 18, 2017

I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. Shifting over to the right hand end of the spectrum you have higher ARPU businesses (typically B2B Mid Market companies) like HubSpot and Zendesk.

B2B 65

B2B Sales Sales Marketing 65

Zenefits

DECEMBER 2, 2022

While B2C companies can gain considerable leverage through TikTok, Twitter, and other platforms, B2B organizations can create longer, more insightful posts on LinkedIn. Consider uploading a photo or video of your employee and a description of their successful role at the company. The length of your post depends on the platform.

Retention 102

Retention Benefits Media B2C 102

Andrew Chen

JULY 25, 2019

Tradeoffs between B2B versus B2C companies. One of the biggest ones is that B2B startups have relatively stable go-to-market motions — you have sales, marketing, and sell into buyers that you understand. Justin ended up picking a new startup because it’s the #1 vehicle for personal growth.

B2B 87

B2B B2C Marketing Software 87

AIHR

DECEMBER 15, 2023

In this scenario, HR is seen as an “end-to-end organization within an organization,” operating more as a B2C and B2B agency. Scenario 3: Unbundled and evolved Scenario 3 is the opportunity for HR to reframe the profession.

Compliance 52

Compliance Operations B2C Administration 52

Andrew Chen

DECEMBER 20, 2016

Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others.

SaaS 111

SaaS Sales Sales B2C 111

Peter Winick

FEBRUARY 19, 2024

I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Is the difference really between B2C and B2B in many ways is in B2B. It’s always consumer brands, right?

B2B 272

B2B Marketing Sales Sales 272

Peter Winick

MARCH 16, 2023

And I am very I’ve been focused for the last seven months on more of a B2C audience trying to get my Amazon sales, my Amazon reviews, trying to share people about my book and things like that. I haven’t been thinking about bulk sales or the corporate sales or B2B stuff. Continue to be a rock star.

Scaling 130

Scaling Real Estate Sales Sales 130

Andrew Chen

JULY 25, 2019

Tradeoffs between B2B versus B2C companies. One of the biggest ones is that B2B startups have relatively stable go-to-market motions — you have sales, marketing, and sell into buyers that you understand. Justin ended up picking a new startup because it’s the #1 vehicle for personal growth.

B2B 40

B2B Marketing B2C Software 40

Walk Me

JANUARY 16, 2023

It supports both B2C and B2B shipping. In 2021 UPS overtook rival FedEx as the biggest transportation company in the world. United Parcel Service (UPS) is one of America’s global logistics companies. UPS recorded annual revenue of $97.2 billion in 2021, which is a 15% increase over 2020. Annual profits for UPS in 2021 came out at $12.8

Transportation 52

Transportation Digital Transformation Travel Change Management 52

Peter Winick

AUGUST 15, 2022

B2B and B2C. I’m going to fast forward a little prior to Mitch spent close to two decades building, running and selling his agency to WPP, one of the world’s most valuable marketing communication holding companies in the world. He was most recently president of Europe, a global marketing agency.

Marketing 237

Marketing Scaling B2C eCommerce 237

Peter Winick

AUGUST 1, 2022

But I think your buyers, whether they’re B2B or B2C, are much more sophisticated. Now, certainly B2B is saying, okay, I don’t need to know how polished the top of the house is.

Sales 240

Sales Sales Scaling Marketing 240

Peter Winick

AUGUST 21, 2023

He shares both the B2B and B2C strategy that is allowing him to work 1 hour a month for Box of Crayons without the company falling apart in his absence. And that’s the key business model on the B2C side. For people to hang out and do their important work. Peter Winick So I love how you separate the two.

Marketing 130

Marketing Sales Sales Revenue 130

Vantage Circle

JUNE 3, 2021

This strategy is popular in B2C markets. But, it is also prominent in the B2B market. A few common ways to differentiate a product are: Unique product features. Product performance. Product efficacy. Consumer opinion. Companies target their products to the end-users. Let’s take Coca-Cola, for example.

Benefits 52

Benefits Marketing Revenue B2C 52

Peter Winick

JUNE 29, 2023

One of the things that struck me and I’ve heard in many different forms from people is on the sales side and the revenue generation side that certainly given the way buyer behaviors have changed B2C in terms of research and even B2B, now, the old ways of selling aren’t working and the buyer is a whole lot more educated before they walk (..)

Sales 130

Sales Sales Education Scaling 130

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Sometimes this includes convincing them to switch from a different platform, sometimes it includes teaching them how to do it in the first place. Cost : Medium. Impact on Airbnb supply growth : Medium-Large.

User Experience 111

User Experience Retention Marketing Travel 111

Brian Balfour

JULY 5, 2017

But for 80% of B2C and B2B products out there, flat retention curves is what you are looking for. For example, an online dating product has natural churn built into success. A new insurance tech company where success for a customer is finding an insurance plan will also have natural churn built in.

Marketing 76

Marketing Retention Sales Sales 76

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Sometimes this includes convincing them to switch from a different platform, sometimes it includes teaching them how to do it in the first place. Cost : Medium. Impact on Airbnb supply growth : Medium-Large.

User Experience 48

User Experience Retention Marketing Travel 48