Help Scout Leadership

APRIL 29, 2021

Your customer service culture is not what your fancy “Customer Guarantee” promises, and it’s not whatever you say it is in your new employee handbook. It’s worth noting that companies with any of these primary cultures can still deliver good customer service experiences. What does a customer service culture look like?

Metrics 139

Metrics Sales Sales Implementation 139

Walk Me

JULY 30, 2023

First, it enables your organization to keep pace with industry changes and customer expectations. Enhancing customer experience Digital change allows you to leverage analytics and AI technologies to understand your customers better and provide personalized experiences. Agile methodologies help you overcome that.

Change Management 52

Change Management Manager Digital Transformation Implementation 52

LSA Global

JANUARY 15, 2024

A Strategic Guide to Territory Management and Account Management Much like a chessboard where each move matters, sales leaders must carefully orchestrate sales strategies to optimize revenue growth, profitability, and customer satisfaction. That means understanding the difference between Sales Territory Management and Account Management.

Account Management 28

Account Management Accounts Manager Sales 28

Walk Me

SEPTEMBER 12, 2022

It is crucial for companies today to consider what they can do to ensure their workforce remains agile to deal with the current challenges of today’s market. Ten years later, Ford had a 60% worldwide automobile market share. The shared goals must create customer value to attract them to a company.

Software 121

Software Manager Marketing Employee Engagement 121

LSA Global

JULY 5, 2021

A True Customer Focused Culture There’s a lot of talk lately about focusing on the customer. Certainly, it makes good sense to think from the customer’s point of view if you want to meet and exceed their expectations. But there is a need to be clear about what a true customer focused culture means.

Marketing 36

Marketing Sales Sales Benefits 36

Liquid Planner Leadership

JUNE 7, 2022

The best scenario for your organization is to consider slow growth, wise project and customer selection, and focus on profitability by planning, requirements gathering, and scope management. Take care to strike the right balance between delivering all your customer requests with what you have confidence your team can deliver well.

Small Business 96

Small Business Manager Project Management Revenue 96

LSA Global

SEPTEMBER 23, 2022

Before you develop tactics to increase sales, make sure that you have company-wide agreement on: – Ideal target client definition – Unique value proposition – Big sales bets to drive growth Concentrate on the Core of Your Business Unfortunately, far too many sales teams chase every customer opportunity.

Sales 36

Sales Sales Sales Management Revenue 36

LSA Global

JANUARY 6, 2023

Think of the groupthink that occurred at Kodak — successful for so many years until the market changed. If we had assessed their organizational culture at the time, our hunch is that the leaders and the overall corporate culture were not prescient or flexible enough to change with the market. What’s your level of change readiness ?

Culture Change 36

Culture Change Change Management Marketing Organizational Change 36

Mike Griffiths

AUGUST 29, 2020

Eric Ries documented his lean startup methodology in 2008 as a way for organizations to adapt and experiment with new ideas and perform market tests. It provided a framework for rapid adaptation and customer-centric design that is baked into many of today’s strategies. It could already be happening.

Project Management 52

Project Management Digital Transformation Energy Hospitality 52

LSA Global

MARCH 18, 2022

They know how to increase revenue from existing customers because, when compared to winning new business with new customers, Bain and company found that on average: Retaining current customer accounts costs almost seven time less than acquiring new customer accounts.

Revenue 36

Revenue Sales Sales Accounts 36

LSA Global

OCTOBER 4, 2022

And now, sales leaders face increased competitive, inflationary, and recessionary pressures coupled with a massive shift in employee and customer expectations. Embrace a Sales Driven Culture for High Growth High growth companies embrace selling and helping customers to succeed.

Revenue 36

Revenue Sales Sales Marketing 36

LSA Global

DECEMBER 21, 2022

Typically, B2B sales hunters focus on new customer acquisition while B2B sales farmers are responsible for nurturing and growing current accounts. Get referrals from customers and their network. Make customer-centric and compelling sales pitches. A good B2B Sales Farmer is about much more than customer service.

B2B 36

B2B Sales Sales Accounts 36

LSA Global

DECEMBER 9, 2022

The term “moments of truth” is most often applied to marketing when a customer forms a significant impression about a company, brand, product, or service. Marketers try hard to use these moments to create positive, customer-centric outcomes. Are You Leveraging Teamwork Moments of Truth?

Accounts 36

Accounts Marketing Manager Team Management 36

LSA Global

APRIL 10, 2020

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. To stand apart from the pack and to best serve your target market, it is important to identify target buyer types by persona, vertical, and by sales role.

Sales 36

Sales Sales B2B Metrics 36

LSA Global

APRIL 4, 2022

No Time Like the Present to Redesign Your Customer Experience When is the last time you took an unbiased look at your customer’s experience? And in times of disruption, it is even more critical to consider the moments of truth for your customers and those who serve them. Steps to Redesign Your Customer Experience.

Metrics 36

Metrics Implementation Performance Management Operations 36

LSA Global

NOVEMBER 16, 2022

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. The following study by marketing professors at three universities — North Alabama, Memphis, and Mississippi — confirms these findings.

Sales 36

Sales Sales B2B Sales Management 36

Walk Me

MARCH 21, 2024

In particular, we will introduce: Massive open online course (MOOCs) Custom learning management platforms In-app guidance and contextual help systems Digital simulation and gamified learning Podcasts These solutions can offer vital tools to deliver a full range of corporate learning. What are the different types of eLearning? Who’s it for?

Implementation 52

Implementation Compliance Onboarding Change Management 52

Vantage Circle

JANUARY 31, 2023

In this blog, we will dive deep into the business core values of 10 well-known companies and understand how they have transformed their values into reality. In other words, core values aren’t some aspirational mantras painted across the office walls or a marketing trick to hammer home a great company image. Let me guess.

Diversity 104

Diversity Inclusion Accounts Operations 104

Vantage Circle

JANUARY 25, 2024

Well, this blog is about leveraging the employees' journey for enhanced productivity. This helps the organization stand out in a competitive employment market. Expect future challenges and opportunities by analyzing feedback, performance data, and market trends. And how are you going to do that?

Onboarding 98

Onboarding Recruitment Retention Employee Engagement 98

LSA Global

MARCH 15, 2021

Cross-selling involves purposefully marketing and selling additional value-added products and services to existing customers that complement what they have already purchased or are considering buying. Once you have won a new customer, why wouldn’t you try to sell them more stuff? Why Increase Cross – selling?

Sales 36

Sales Sales Revenue eCommerce 36

15Five

MARCH 21, 2017

It’s no surprise that employee engagement numbers have been abysmal for the last few years (and if that is a surprise, you need to read our blog more often.) Other employment trends like unemployment and underemployment have an impact, so the current robust job market might be having a positive psychological impact on employees. .

Employee Engagement 94

Employee Engagement Human Resources Performance Management Performance Review 94

Vantage Circle

JUNE 22, 2019

In this blog, I’ll be discussing the importance of employee awards along with its types and example award titles that you can consider. Best Customer Centricity. The Best Customer Centricity title identifies those employees who offer the best customer service. Let’s begin! The One Mile Down.

Employee Engagement 77

Employee Engagement Marketing Manager 77

Walk Me

JANUARY 9, 2024

Customized pairings Explore a spectrum of personalities, job roles, and individual preferences to guarantee that every alliance between a mentor and a new team member is harmonious and symbiotic. Example: A manufacturing company pairs a marketing specialist with a production team member for a month-long buddy exchange.

Onboarding 52

Onboarding Retention Metrics Change Management 52

LSA Global

JANUARY 19, 2021

An Often-Skipped Step Since Sales arguably “owns” the customer experience, the better they understand how the customer will be treated by other functions in the company, the better they can serve their clients and be customer centric.

Sales 36

Sales Sales Revenue ROI 36

LSA Global

DECEMBER 5, 2019

Our organizational alignment research found that cultural factors account for 40% of the difference between high and low performing companies in terms of revenue growth, profitability, customer loyalty, leadership effectiveness, and employee engagement. What Is Corporate Culture? Assess Your Current Workplace Culture.

Employee Engagement 36

Employee Engagement Accounts Revenue Scaling 36

Vantage Circle

JANUARY 31, 2024

In this blog, we will explore various strategies that business leaders and HR professionals can implement right away to step up their Employee experience game. Its focus on employee experience directly contributes to enhanced productivity, customer satisfaction, and overall organizational success. How to Measure Employee Experience?

Manager 59

Manager Employee Engagement Onboarding Metrics 59

LSA Global

MARCH 1, 2019

Another client invested heavily into entering an adjacent market to meet aggressive growth targets. They did not understand the structural attractiveness of the market or their target buyers. The financial perspective is a great place to start to evaluate big strategic choices and market potential.

Marketing 28

Marketing Revenue Metrics Software 28

LSA Global

JANUARY 8, 2020

Gartner research found that 53% of customer loyalty is driven by the sales experience — more so than by the brand, product, service and price combined. If the client blows you off repeatedly, perhaps it’s time to re-evaluate their desirability as a customer. Your Buyer Is Antagonistic. You Experience an Awkward Moment. The Bottom Line.

Sales 36

Sales Sales Marketing 36

LSA Global

FEBRUARY 28, 2018

Inbound reps often cringe at words like “up-selling,” “promotion,” and “cross-selling” because these terms indicate to them a primary goal of pushing product rather than helping a customer solve their most pressing problems. Contact centers must change with the company’s go-to-market strategy to stay relevant and perform at its peak.

Compensation 28

Compensation Onboarding Revenue Benefits 28

LSA Global

FEBRUARY 1, 2019

Restaurants have been using choice architecture for years to promote higher average spend per customer. What if you want Sales and Marketing to cooperate more effectively together? Or how do you ensure your culture becomes more customer centric ? How often do you select the second most expensive glass of wine?

Sales 28

Sales Sales Government Accounts 28

LSA Global

MARCH 16, 2018

During change, operational approaches, decision making boundaries, social norms, risk tolerance levels, go-to-market approaches and beliefs about customer and employee centricity can weaken or become misaligned. Customer and stakeholders demands are so high. Limited resources are being stretched so thin. Some Wise Advice.

Scaling 38

Scaling Employee Engagement Marketing Human Resources 38

LSA Global

AUGUST 20, 2019

You must actively involve all stakeholders – leadership, marketing, sales, service, finance, legal, product development, etc. – to-1 compared to their less aligned peers. to-1 compared to their less aligned peers. A Future Growth Mindset. High growth sales forces obsess about understanding and shaping the future.

Sales 28

Sales Sales Revenue Implementation 28

LSA Global

OCTOBER 11, 2019

Do not make the mistake of investing heavily in sales enablement tools until you have alignment around and commitment to your target clients , value proposition , success metrics, and go-to-market sales strategies. We like to include customer verifiable outcomes as part of every sales play. Sales Culture.

Sales 28

Sales Sales Metrics Accounts 28

LSA Global

APRIL 19, 2018

Whereas Volkswagen had won plaudits for creating a low emissions vehicle with better fuel economy (a so-called “green” car that was welcomed by its loyal customers), it ruined its brand by purposefully falsifying records. They have lost customers, and they will pay hefty fines and/or face criminal charges. Their brands have suffered.

Metrics 34

Metrics Diversity Culture Change Accounts 34

LSA Global

SEPTEMBER 4, 2020

A few common ways to ignite growth include additional funding, mergers and acquisitions, business model innovations, restructurings , reallocations and optimizations, digital transformations, diversification, market expansions, and new product development. Each has pros and cons. The Bottom Line.

Scaling 36

Scaling Digital Transformation Strategic Planning Implementation 36

LSA Global

DECEMBER 4, 2020

Actively Engage Key Stakeholders We believe that L&D design should be approached from a strategic, customer-centric, and holistic perspective no different from a customer- or market-facing service offering.

Human Resources 28

Human Resources ROI Assets Employee Engagement 28

Peter Winick

OCTOBER 10, 2022

Now that publishing is easier and openly available, we see more books hitting the market than ever before. John Jantsch is the President and Founder of “Duct Tape Marketing,” and author of “Duct Tape Marketing.” Awareness can be built up through podcasts, blogs, or posts on LinkedIn. Contact us for more information.

Marketing 189

Marketing Sales Sales B2B 189