Peter Winick

FEBRUARY 20, 2023

If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. So what are your other options? You have to drill down to the mindset, finding the people that want to adopt your views and who are already investing in the education of themselves and their teams.

Marketing 246

Marketing Sales Sales Scaling 246

Peter Winick

OCTOBER 10, 2022

With that in mind, how can you elevate your book and create a roadmap that leads clients to you and your offerings? Today, I invite two seasoned experts to share their experience with publishing, and the tools they used to move their audience up the product ladder. Publishing is only the beginning of an author’s work!

Marketing 189

Marketing Sales Sales B2B 189

Help Scout Leadership

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. This is a great example of how to use website content to support customer success. What is customer success marketing?

SaaS 77

SaaS Marketing Retention Onboarding 77

Peter Winick

JANUARY 27, 2023

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? Additionally, Becky has become her own client having authored Reach: Create the Biggest Possible Audience for Your Message, Book or Cause. It is a life-long commitment.

Marketing 246

Marketing Nonprofit Sales Sales 246

Peter Winick

JULY 18, 2022

Creating highly technical content that your audience can understand. Your org’s thought leadership illuminates a highly technical field. it can be hard to clearly communicate your organizational insights in a manner that your audience can grasp. So how do you make it accessible to a broad audience?

Media 258

Media Government Education Marketing 258

AIHR

FEBRUARY 26, 2024

If your hiring procedure doesn’t include cultural fit interview questions, it’s time for an overhaul. Hiring for cultural fit can be a powerful tool for building strong and successful teams. However, your approach must be intentional. Zappos uses various tactics in their hiring process to assess ‘cultural fit’.

Recruitment 67

Recruitment Manager Diversity Sales 67

Walk Me

DECEMBER 27, 2023

The key to successful change initiatives lies in understanding and motivating employees , the most critical element in this process. Adapting organizational structures , integrating new technologies, and revising operational strategies are more straightforward than encouraging employees to embrace these changes and follow new directives.

Change Management 52

Change Management Implementation Education Workflows 52

Peter Winick

MARCH 2, 2023

Today we are joined by Raoul Davis, the Founder, and CEO of Ascendant Group Branding one of the first and most integrated CEO branding firms. Today we are joined by Raoul Davis, the Founder, and CEO of Ascendant Group Branding one of the first and most integrated CEO branding firms. Contact us for more information.

Advertising 130

Advertising Benefits Marketing Media 130

Chris LoCutro

DECEMBER 12, 2023

We dig deep into use cases, affordability, tools, and ethical considerations. AI is a game-changer but if you’re tired of shouldering your business’s growth alone and dream of a more engaged team, our Next-Level Leadership LIVE Event is your solution. Grab your ticket now at chrislocurto.com/events and save $500!

Small Business 59

Small Business Media Operations Implementation 59

Peter Winick

NOVEMBER 7, 2022

How can you polish your content, and tighten up the message, to best connect with the audience you are looking to reach? If you want to learn how to better collaborate and tailor your message and modality to your audience this episode will be sure to help. In addition, we can help you implement marketing, research, and sales.

Hospitality 130

Hospitality Marketing Benefits Scaling 130

Know Your Team

MARCH 9, 2020

Every month, we invite one of the 1,000+ managers who are a part of our leadership community in Know Your Team , The Watercooler , from all over the world to participate in an “Ask Me Anything” (AMA) session. This month, we were curious regarding lessons in giving feedback – something we highly focus on here ourselves at Know Your Team.

Manager 52

Manager Benefits Implementation Media 52

Kevin Eikenberry

DECEMBER 6, 2010

And the better news is that most, if not all of them, will work (if you do the work needed to make them work). This brief article is meant to help you get a clearer grasp on sizing your goals – or finding the proper “Bigness Balance&# as I like to call it. How does this goal relate to my purpose?

Leadership Development 73

Leadership Development Media Manager Sales 73

AIHR

JULY 25, 2022

As an HR practitioner, you are creating strategies to build and retain a robust and diverse workforce that will your organization succeed, while juggling administrative and compliance tasks. This leaves you little time to look ahead and consider what skills you need to start developing now to be successful on your HR career path.

Risk Management 143

Risk Management Project Management Change Management Manager 143

Vantage Circle

OCTOBER 21, 2021

Companies consider several factors when deciding on a compensation planning tool. While designing a compensation planning tool, a company may also have internal factors to consider, such as the internal salary structure. Visit Website. Visit Website. Visit Website. Table of Contents. Payfactors. Salary.com.

Compensation 52

Compensation Manager Software Workflows 52

Brian Balfour

JUNE 20, 2017

Preface by Brian Balfour: I rarely accept guest posts on this blog, but this opportunity was too good to pass up. Patreon is a platform that allows people who make things -- everything from music to blog posts to journalism to comics -- to to run a membership business for their fans. My immediate response, holy f*ing YES!!!!

Onboarding 84

Onboarding SaaS Metrics Sales 84

Vantage Circle

JANUARY 9, 2024

Quick Summary This blog lists the Top 15 HCM Software Platforms after a rigorous review of the top-performing HCMs in the HR space in 2024. Onboarding Tools : Facilitates the smooth integration of new hires into the organization by providing necessary information and documentation. What is Human Capital Management (HCM)?

Software 64

Software Compliance Onboarding Administration 64

Andrew Chen

DECEMBER 13, 2018

The uniqueness of the Silicon Valley tech ecosystem, how network effects conspire to create a “rich get richer” situation for cities, and why new communication tools enabling distributed teams to work together across continents could mean that there will be no “next Silicon Valley.”. If you like the podcast, you can subscribe here.

Engineering 79

Engineering Scaling Marketing Manager 79

Andrew Chen

DECEMBER 13, 2018

The uniqueness of the Silicon Valley tech ecosystem, how network effects conspire to create a “rich get richer” situation for cities, and why new communication tools enabling distributed teams to work together across continents could mean that there will be no “next Silicon Valley.”. If you like the podcast, you can subscribe here.

Engineering 40

Engineering Scaling Marketing Manager 40

AIHR

OCTOBER 24, 2022

But there are other marketing strategies and tools that HR professionals can leverage to build a successful recruitment strategy and attract top talent. Contents Segment your target audiences Use multi-channel marketing to reach your audience Utilize performance marketing Track the right marketing metrics.

Marketing 93

Marketing Recruitment Media Metrics 93