Peter Winick

DECEMBER 5, 2022

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Transcript.

ROI 225

ROI Marketing Engineering Sales 225

Peter Winick

JANUARY 27, 2023

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246

Marketing Nonprofit Sales Sales 246

Peter Winick

APRIL 11, 2024

Practical Advice for Thriving in Today’s Leadership Landscape A conversation with Dr. Pradeepkumar Sacitharan about resilience, setting historic goals, and how everything is a sales game. In addition, we can help you implement marketing, research, and sales. Dropped out of high school at 16, and I just done sales.

Sales 280

Sales Sales Biotech Education 280

Chief Executive

OCTOBER 12, 2022

Just like with product development or sales, when it comes to talent, you can’t improve what you can’t measure. While these metrics have historically been difficult to create and measure in actionable ways, the premise of measuring the success of recruiting and hiring by examining ROI produced by new hires is not a new concept.

Metrics 98

Metrics ROI Recruitment Sales 98

Chief Executive

JUNE 3, 2022

In the best-run agencies, about 60% to 70% of new net revenue comes from existing clients. So, when setting your growth goals for the year, you need to take both numbers (new revenue and attrition) into account. So, when setting your growth goals for the year, you need to take both numbers (new revenue and attrition) into account.

Sales Funnel 52

Sales Funnel Sales Sales Accounts 52

Walk Me

MAY 8, 2023

That might include communications techniques, sales, performance management, and customer services. In the long term, anyone would wish for an improved ROI from training activities. But it is often difficult to see the connections between training activities and higher revenues. Things could go wrong at any level.

ROI 52

ROI Human Resources Inclusion Diversity 52

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. In order of descending audience sizes, these categories are: Media companies that have internal podcast departments , whose goals in podcasting can range from audience development to diversifying revenue.

Advertising 93

Advertising Revenue Media Marketing 93