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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Transcript.

ROI 225
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Unleashing Predictive Power| Eric Siegel

Peter Winick

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” In addition, we can help you implement marketing, research, and sales. Contact us for more information.

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From Refugee to PhD | Dr. Pradeepkumar Sacitharan

Peter Winick

Practical Advice for Thriving in Today’s Leadership Landscape A conversation with Dr. Pradeepkumar Sacitharan about resilience, setting historic goals, and how everything is a sales game. In addition, we can help you implement marketing, research, and sales. Dropped out of high school at 16, and I just done sales.

Sales 290
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First Look: Leadership Books for September 2022

Michael McKinney

H ERE'S A LOOK at some of the best leadership books to be released in September 2022. In the book, you’ll find examples of how stellar leadership can be found anywhere and everywhere—and in anyone—and discover new strategies for implementing the latest leadership techniques in a culturally and demographically diverse workforce.

ROI 41
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Finding the Truth in the Topic | Mark Miller

Peter Winick

What the ROI could be? and Wall Street Journal Bestselling Author of The Secret: What Great Leaders Know and Do and his newest book Culture Rules: The Leader’s Guide to Creating the Ultimate Competitive Advantage. Having authored and published books for twenty years, Mark has seen a lot of change. So welcome aboard, Mark.

Marketing 130
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The Breakthrough Manifesto | Kim Christfort

Peter Winick

This was the catalyst for Kim’s book The Breakthrough Manifesto which acts as a field guide for leaders and organizations to act, join the movement, and achieve breakthroughs that can fundamentally shift the way an organization thinks and operates. In addition, we can help you implement marketing, research, and sales. So welcome, Kim.

Metrics 300