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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Sales 244
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Growth Is A Leadership Issue, Not A Sales Issue

Eric Jacobson

Edinger , author of the new book, The Growth Leader. Growth is a leadership issue, not a sales issue,” he adds. His book explains why that is true. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership.

Sales 89
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Building a Business from Book to Exit | Michael Bungay Stanier

Peter Winick

You write books, travel for keynote speaking, network with other experts and create lots of content. He shares how a book can become the gateway to your larger ecosystem. He shares how a book can become the gateway to your larger ecosystem. Three Key Takeaways: It is really hard to write a book. This is Peter Winick.

Marketing 130
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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?

Scaling 130
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What Makes a Thought Leader, with Peter Winick

Peter Winick

For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

Revenue 258
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Take Your Thought Leadership to the Next Level with Peter Winick

Peter Winick

Source: Take Your Thought Leadership to the Next Level – All Things Book Marketing Podcast – Smith Publicity, Inc. His clients come from a diverse set of backgrounds and specialties.

Revenue 130