Streaming Video Series: Originality, Personality and Loyalty
UVA Darden
JANUARY 30, 2024
Can streaming services reconcile the tension of trying to be everything to everyone — which cuts into operating margins — or determine how to be judicious with the kind of content they produce? As a media management scholar, Palomba's research focuses on consumer behavior, branding, and marketing behind video games, television and film.
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