2016

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What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The subject line read: “did you see this?” The message was from my editor Jen. “Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. “Very weird.” I instantly clicked on the link she’d sent. It was uncanny! An article written by Christopher Mele at the […]. The post What Do You Do When Someone “Steals” Your Amazing Idea?

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How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.]. Brian Balfour (ex-VP Growth at Hubspot): In everything from growth projections to company valuations, it’s common to use CAC and CPA interchangeably — but it’s

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7 Things You Must Be Doing To Create A Happy Workplace

15Five

Would you believe me if I told you that the happier your employees are, the more successful your company will be? It may sound like the definition of a “Care Bear” management style, but study after study has shown that employee happiness has a direct correlation to your bottom-line. Consider this: Companies with happy employees outperform the competition by 20% , and happy salespeople close 37% more sales.

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7 Secrets to Spotting People You can Trust

Leadership Freak

Failure awaits all leaders who trust the wrong people. Surround yourself with people you can trust. Few things are more powerful than a team of talented people who trust each other.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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7 Principles To Mastering Growth Marketing

Brian Balfour

We have a big addiction problem in our industry. Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. As a result, marketers now get the majority of their “learning” through this hack-tic based content.

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How Leaders Can Support Experimentation

Kevin Eikenberry

Before I dive into my idea and proposed actions for you today, I must start from a different point of reference. I realize that while most people who have read this far intellectually agree with the premise that experimentation is needed and helpful in our organizations and teams; I also know that emotionally and psychologically, […]. The post How Leaders Can Support Experimentation appeared first on Kevin Eikenberry on Leadership & Learning.

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David Burkus | Why Organizations Need To Change The Way We Work

Tanveer Nasser

If there's one thing every leader out there can agree on, it's that the way we work has drastically changed over the past few decades, and in today's interconnected, global environment, that change is now happening at a much more accelerated pace than ever before. In light of these fundamental shifts to the way we work, which 20th century management principles should we stop using, and what do we replace them with in order to ensure we're bringing out the best in those we lead?

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The Way You Think About Willpower Is Hurting You

Nir Eyal

Not so long ago, my post-work routine looked like this: After a particularly grueling day, I’d sit on the couch and veg for hours, doing my version of “Netflix and chill,” which meant keeping company with a cold pint of ice cream. I knew the ice cream, and the sitting, were probably a bad idea, […]. The post The Way You Think About Willpower Is Hurting You appeared first on Nir and Far.

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Your World is Full of Placebo Buttons (and That’s a Good Thing)

Nir Eyal

All products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental reason we use technology of all sorts, from stone tools to the latest iPhone, is to make us feel better. To prove the point, consider how perception of relief is tantamount to actual relief. Consider the so-called placebo […]. The post Your World is Full of Placebo Buttons (and That’s a Good Thing) appeared first on Nir and Far.

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Die Dashboards, Die! Why Conversations Will Reinvent Software

Nir Eyal

In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation.

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Change Management 101: A Practical 3 Part Guide

Implementing new tools or business processes in your organization? Lemon Learning put together a practical 3 part guide to prevent the pitfalls of change management. Drive a successful change management project from diagnosis through to measurement.

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This Weird Research-Backed Goal Setting Hack Actually Works

Nir Eyal

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments. Over the past four years, I’ve discovered many incredible ways to hack […]. The post This Weird Research-Backed Goal Setting Hack Actually Works appeared first on Nir and Far.

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How to Build Technology that Feels Like a Friend

Nir Eyal

It’s impossible to ignore all the buzz about AI bots. Last month, Facebook’s David Marcus announced that over 30,000 bots have been built since the opening of its Messenger app to bot developers in April. Other companies like Google, Amazon, and Slack are welcoming bot-building developers to their platforms with open arms. The post How to Build Technology that Feels Like a Friend appeared first on Nir and Far.

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3 Pillars of the Most Successful Tech Products

Nir Eyal

If you’ve started a tech company to make a lot of money, chances are you’re bad at math—or simply delusional. Statistically speaking, your odds of a big-time payday are somewhere between zero and almost zero. Ninety-two percent of startups fail within three years. Only one percent of apps in the Apple App Store are financially successful. […].

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How Two Companies Hooked Customers On Products They Rarely Use

Nir Eyal

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will […]. The post How Two Companies Hooked Customers On Products They Rarely Use appeared first on Nir and Far.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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The Secret to Sending Emails and Notifications That Work

Nir Eyal

In this video I discuss the psychology of sending good triggers. The video is based on an earlier post written with Ximena Vengoechea. What do you think? What are some examples of well-timed triggers? Let me know in the comments. The post The Secret to Sending Emails and Notifications That Work appeared first on Nir and Far.

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Employee Performance Depends On These 3 Critical Factors

15Five

For decades, business leaders believed that simply focusing on performance management was the key to building a successful company. If they just had the right vision and strategy, clear objectives, people with the skill sets to achieve those objectives, and alignment toward their goals throughout the entire organization, they’d achieve high employee performance, financial success, and live happily ever after.

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How Curiosity is the Answer for Arrogance

Leadership Freak

The risk of self-development is getting sucked into your self when leadership is actually about serving others. Above all, humility is a practice that centers on serving others. The risk of self-development is best seen in the context of humility. Once you attain humility, you lose it.

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5 Ways to Become the Leader People Look To When it Counts

Leadership Freak

Unrealistic kindness and untempered helpfulness result in unreliability. A reliable average leader is more valuable than unreliable top talent. Reliability validates your value. The good news is, reliability doesn’t take talent.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Good Products Start With Good Questions

Nir Eyal

Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. The book details a process he and his colleagues at Google Ventures use to quickly go from idea, to prototype, to live test. Jake put together an exclusive excerpt from the book for NirAndFar.com […].

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10 Ways To Be a Leader People Choose to Follow

Leadership Freak

Authority, position and title won’t make you a leader. Don’t worry about being a leader. Worry about being a person worthy of being followed.

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5 Surprising Signs Of A Disengaged Employee

15Five

I love the definition of employee engagement that I read in this recent TalentCulture post. It’s succinct and comprehensive: . When employees are engaged, they adopt the vision, values, and purpose of the organization they work for. They become passionate contributors, innovating problem solvers, and stunning colleagues. . But what does it mean to be a disengaged employee ?

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A 3 Step System to Come Out Smarter After Failure

Leadership Freak

The same failures repeat for blunt skulls. It’s not enough to say, “I screwed up.” A 3 step system to come out smarter after failure: #1. Name it. Address the past.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

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How to Hook Users in 3 Steps: An Intro to Habit Testing

Nir Eyal

Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success. In this video, I provide a brief introduction to the three steps of Habit Testing. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly.

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The Real Focus of Successful Leaders

Leadership Freak

Control, for the most part, is illusion. What happens when you try to control something outside your control? Anxiety. Stress. Fear. Frustration. Pressuring. Manipulation. Resentment.

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Succeeding with the Biggest Challenge of Leadership

Leadership Freak

Decisiveness becomes judgmentalism when you make decisions based on assumptions. The danger of being decisive is the tendency to make quick decisions about others that limit their potential and hinder relationships.

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How to Lead Meetings People Love to Attend and Get Work Done at the Same Time

Leadership Freak

Unproductive meetings drive productive people nuts. If organizational culture is the way we treat each other while we work, Meetings are culture building activities. 10 reasons the meeting sucked: Bloviators.

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7 Do’s and Don’ts for Getting the Most From the Smartest People in the Building

Leadership Freak

Isolated leaders are the dumbest people in the building. A nameplate on the door and a title after your name doesn’t make you smarter than people with dirt under their fingernails.

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The Three-Legged Stool of Effective Performance Conversations

Leadership Freak

If half-truths are lies, being nice makes us liars. The need to be nice is about: Preventing offense. Keeping the peace. Protecting status. Being liked. Being too nice often includes shading the truth.

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Here’s How to Ethically Manipulate Other People

Nir Eyal

Are we using behavioral design (and ethical manipulation) for good? How do we know? Now that we have the power to profoundly change peoples’ habits through technology, how do change behavior ethically? Manipulation Matrix In this short video, I talk to Amir Shevat, formerly at Google and now at Slack, about a simple test for […]. The post Here’s How to Ethically Manipulate Other People appeared first on Nir and Far.

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How to Leverage Your Most Powerful Tool of Influence Today

Leadership Freak

Your most powerful tool of influence is a pair of caring ears. Today’s leadership challenge is the daily practice of caring engaged silence. Caring engaged silence: A caring heart is permission to lead.

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How to Dance with Tough Issues Long Enough to Do Some Real Good

Leadership Freak

The deadly sin of tough conversations is going halfway. Discomfort causes some leaders to cut them short. Work up enough courage to dance with tough issues long enough to do some real good. Halfway makes matters worse: Pointing out a problem is helpful, but doesn’t solve it. Bringing up an issue doesn’t mean others understand it.

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6 Secrets Wise Leaders Know About the Power of Delegating

Leadership Freak

The ability to delegate is the power to build a future bigger than yourself. 6 secrets wise leaders know about delegating: Wise leaders know that delegating includes people development and relationship building.