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Data Governance | Lauren Maffeo

Peter Winick

Creating and maintaining data governance policies. An interview with Lauren Maffeo about the importance of data governance and how it can be implemented. Data Governance may not sound exciting – but it’s critical! You cannot succeed in sales, marketing, or customer success without data.

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What Business Leaders Can Learn From The Afghanistan Disaster

Chief Executive

The Afghan government never bothered to win buy-in from the Afghan people. Yet all too soon, local warlords and government officials figured out how to get rich by organizing a kleptocracy and putting government positions up for sale. By 2014, senior positions would be on sale for millions of U.S. They were wrong.

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Cultivating High-Profile Relationships in a Digital World | Clemence Sop

Peter Winick

Clemence shares her fascinating journey from yacht sales to marketing innovation, highlighting the complexity and strategy involved in selling luxury items. It could be that you broadcast your ideas to the wrong groups, or it could be that you don’t fully explain your ideas to your sales team. How do I scale, right.

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The Four Elements of Thought Leadership | Bill Sherman

Peter Winick

A content library should be well organized and well documented, so that it can support your thought leadership in reaching scale. In addition, we can help you implement marketing, research, and sales. That’s about taking an idea to scale, once it’s solid. Incredibly inefficient and a massive barrier to scale.

Scaling 245
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Culture in Marketing | Marcus Collins

Peter Winick

In addition, we can help you implement marketing, research, and sales. I could understand who we are as a species people, and what are the underlying physics that govern what we do as marketer. By understanding the cultural subscription to which they subscribe, that ultimately governs how they show up in the world. There you go.

Marketing 289
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It’s Not a White Paper, It’s a Platform | Kasey Lobaugh

Peter Winick

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! Kasey shares that scale is the biggest challenge most organizations face and how they are training people across the business to fully grasp the ideas and be able to take it into the world in actionable ways.

Scaling 246
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CEO Optimism Continues To Rise In September

Chief Executive

More specifically: “A new direction in government after fall elections, less job availability that will force people back to work, [and a] smaller-than-predicted recession,” are the reasons given by the CEO of a real estate company to explain his forecast of 8 out of 10 for business conditions in the U.S. by this time next year. “I