Brian Balfour

JANUARY 24, 2019

From their landing page, they are building “The Fastest Email Experience Ever Made.” Because they've done the exact opposite of what most do for product and feature launches. But, what actually happens in is the opposite. Superhuman was founded in 2015 (3ish years ago at the time of writing this).

Retention 111

Retention Engineering Marketing Onboarding 111

Peter Winick

JANUARY 27, 2023

Have you ever thought about writing a book to codify what your business does, and what it stands for? In addition, she shares the importance of defining various terms, and the iterations authors go through in determining title and subtitle before landing on a final version.  Making your book a lifelong commitment.

Marketing 246

Marketing Nonprofit Sales Sales 246

AIHR

OCTOBER 16, 2023

Recruitment marketing is no longer a ‘nice-to-have’ talent acquisition strategy ; it’s become an absolute necessity to compete for the best job candidates. Companies that invest in recruitment marketing strategies receive a 3x increase in candidate quality , which explains why 86% of organizations are prioritizing talent marketing.

Recruitment 90

Recruitment Marketing Media Advertising 90

Peter Winick

NOVEMBER 14, 2022

Product, investors, marketing. But what about thought leadership? Eric explains that startups need to tell a specific story: what problem you solve, why you care about seeing it solved, and why your solution works. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Sales 242

Sales Sales Small Business Marketing 242

Andrew Chen

OCTOBER 31, 2016

What Are Your Setbacks? If you’re looking for your next job in growth, or you’re trying to fill one at your company, consider this a peek into how a few other growth marketing experts are structuring their growth interviews. They asked a great question – how do you interview for growth folks? Growth Interview Questions.

Metrics 92

Metrics Revenue Marketing Education 92

Vantage Circle

FEBRUARY 1, 2021

What Is KPI? What Is Smart KPI? What is KPI? These areas can be on sales, performance, marketing, HR support, etc. This KPI is crucial for marketing teams to identify their channels for customer outreach. One of the first tasks of success is measurement. They calculate numerous aspects of a business. Bottom Line.

KPI 52

KPI Sales Sales Revenue 52

Peter Winick

MARCH 13, 2023

What comes after a business book is published? Once the book hits the shelves — What’s left? Marketing a book takes a tremendous amount of coordination, even with the resources a publisher offers. The bulk of the work lands on the author’s shoulders. When writing a book, write the book you’d want to read.

Marketing 130

Marketing Metrics Energy Engineering 130

Peter Winick

JUNE 19, 2023

Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. Since then, he has been encouraging organizations to move their thought leadership beyond the C-Suite, bringing senior consultants into the game and allowing clients to see the full extent of what your organization has to offer.

Engineering 246

Engineering Sales Sales Marketing 246

Peter Winick

SEPTEMBER 12, 2022

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best. Entering the corporate space after a career in service.

Real Estate 230

Real Estate Hospitality Marketing Nonprofit 230

Help Scout Leadership

JULY 29, 2021

Reviewing which pages are most popular may suggest to your product or engineering teams where customers’ common confusions are, which could help you find ways to resolve those issues at the product level. Most technical documentation does a great job of breaking down, step-by-step, what the user needs to do to accomplish their goal.

Education 142

Education Telecommunications Energy Software 142

Peter Winick

SEPTEMBER 19, 2022

An interview with Zoe Bermant about elevating the insights of your people, the Caroself , and women in thought leadership. In thought leadership, which comes first: the brand or the people? It’s not a chicken-and-egg situation! The answer is always people. You inspire and invest in your employees, and the word spreads.

Media 245

Media Recruitment Scaling Retention 245

AIHR

SEPTEMBER 5, 2023

Visit the Nike career page to watch the full video. For instance, on Capital One’s career page , prospective applicants can find answers to questions such as “When will I discuss compensation for a role? ” and “What are Basic Qualifications and Preferred Qualifications?”

Recruitment 92

Recruitment Engineering Marketing Advertising 92

Asana

AUGUST 16, 2022

Just before the holidays in 2021 , the marketing team at Mural was met with the most brow-furrowing of work problems: Company leaders presented them with an abstract-sounding challenge and gave them a hard deadline to figure it out. Mural was going to complete its first acquisition in its 10-year history and establish a new market category.

Marketing 85

Marketing Software Reorganization Advertising 85

Vantage Circle

JUNE 23, 2022

They manage logos, button placement, charts, data visualization in blog entries, etc. In addition to writing compelling material for the company's online blog, social media pages, and press releases, your eCommerce writing team also needs to collaborate with SEO experts to improve your website's search engine rankings.

eCommerce 98

eCommerce Manager Deliverables Operations 98

Alison Green

JULY 19, 2022

In an interview, I was attempting to express this sentiment: “I know what everyone wants is a rock star, but flashy solo work isn’t for me—what a rock star needs to perform well is a dedicated crew doing set-up, tear down, and all kinds of maintenance behind the scenes. Here are 16 mortifying stories to kick off today. The rock star.

Manager 104

Manager Travel Accounts Marketing 104

Andrew Chen

NOVEMBER 1, 2018

My journey took a while too: 10 years in the Bay Area (and blogging, building my network, etc). Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. But before I fully share, I have a disclaimer. Let’s get started!

Metrics 111

Metrics Scaling Marketing Media 111

Brian Balfour

JUNE 20, 2017

Preface by Brian Balfour: I rarely accept guest posts on this blog, but this opportunity was too good to pass up. So Susan Su, Head of Marketing at Reforge, dug in with the Patreon team to produce this amazing piece. The six hypotheses they tested, where the hypotheses came from, what worked and what didn't.

Onboarding 84

Onboarding SaaS Metrics Sales 84

Vantage Circle

MAY 20, 2022

"Internships are a critical step on the path to landing a job after graduation, and launching a successful career," stated Liz Wessel, CEO, and co-founder of WayUp. "Despite Interns invest a lot of time and effort into working for a company, often unpaid, in order to gain experience and fulfill degree requirements.

Media 52

Media Human Resources Marketing Manager 52

15Five

JULY 14, 2016

Today we celebrate a huge milestone… this is our 300th Blog Post (cue celebratory trumpets, virtual balloons, and superfluous exclamation marks)!!! We’ve come a long way since our first blog post was published in April of 2013. 1) Give ‘Em What They Want. 1) Give ‘Em What They Want. Click To Tweet.

Marketing 0

Marketing Employee Engagement SaaS Manager 0

Alison Green

FEBRUARY 6, 2023

How do you decide which questions get posted on the blog? What factors decide the ones that get answered publicly? It’s a mix of what I find interesting, what I think other people will find interesting, whether I feel I have something useful to say, and what the mix of questions has been recently. It varies wildly.

Manager 75

Manager Revenue User Experience Operations 75

Andrew Chen

JANUARY 23, 2017

This is why it’s no surprise that one of the most common questions I get is: What’s next in growth? As practitioners in growth, marketing, entrepreneurship, and tech, we’re looking for the edge that’ll give our products a chance to succeed in an extremely competitive and dynamic environment.

Media 100

Media Marketing Advertising A/B Testing 100

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. But what’s the next? And quick plug, if you want to read more about the market like this, subscribe to the a16z newsletter here ). The essay below argues: “ The Passion Economy.”

SaaS 90

SaaS Software Revenue Marketing 90

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. But what’s the next? There will be many new software platforms that allow creators/influencers/service providers to work on what they love and earn income from that work. Easy-to-use tools.

SaaS 40

SaaS Software Revenue Advertising 40