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Lessons from More Than 1,000 E-Commerce Pricing Tests

Harvard Business Review

At most small and medium-sized e-commerce retailers, prices are typically set and updated in an ad hoc fashion without one clear owner. The authors’ experience with price testing has shown that there is actually a significant amount of money left on the table when pricing is left un-optimized.

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Where Pricing and Marketing Strategies Intersect

Chief Outsiders

Back in the day, pricing was a foundational piece of all marketing strategies. When I went to grad school, for example, the four Ps were in vogue – product, price, place, and promotion. At that time, the intersection of pricing and marketing was seen as a given, almost a tautological concept.

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10 Timeless Pricing Strategies to Increase Sales

Help Scout Leadership

Learn about 10 pricing strategies based on the science of consumer behavior for inspiration and insight on how to effectively set your prices. Read the full article

Sales 95
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How To Grow Your Pricing Power In 2023

Chief Executive

That’s why pricing expert Adam Echter—who has spent almost every hour of the last three years first explaining to companies how a coming inflation would impact their business, and then helping them do something about it—now finds himself helping executive teams dig in for the long haul. One is, what is my pricing power?

Sales 98
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Now Is The Time For Brave Pricing Decisions

Chief Executive

Companies have hiked their prices due to the pressure to achieve higher returns, manage new corporate tax introductions and keep up with inflation. From oil prices rising by 44% to Oreos increasing 7.5% over the past six months, this price increase trend is evident across the board. How can we arrive at such increased amounts?

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Do Crypto Prices Actually Mean Anything?

Harvard Business Review

The proliferation of fraud, scams, and meltdowns suggest that they don’t — but price isn’t the only way to measure real-world value.

Marketing 103
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A Simple Way To Price Services To Land More High-Paying Clients

Forbes Leadership

Know this: When it counts, the lowest price option is a turn-off for high-paying clients. Consider a Goldilocks pricing strategy. Author Ethan Bull offers pricing food for thought.

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