Vantage Circle

JANUARY 31, 2023

They are the action statements that guide all your internal activities and operations. Do More With Less: This core value emphasizes the need for operational excellence. This value is best exemplified in the story Patty McCord recalls in her book “ Powerful.” It’s not like picking up a few identikits.

Diversity 104

Diversity Inclusion Accounts Operations 104

UVA Darden

JANUARY 12, 2023

Operations & Technology. The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. Learn More in the Book. Hypothesis-Driven Development and the Generalist Superhero.

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Walk Me

JULY 18, 2022

An unpredictable operating environment. Look at how things operate to see the resources needed for the desired results. Xerox Corporation’s Robert C Camp developed benchmarking and popularized the subject by writing a book on it. This type may be either internal or external. Internal driver examples. Obsolete equipment.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

NOVEMBER 1, 2021

In this essay, I’ll aim to answer this critical question — how do you hire a Head of Growth — using parts of framework from my upcoming first book, The Cold Start Problem. At this point, I’ll take a few sentences to describe “The Cold Start Problem” — one of the central ideas in the book.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

OCTOBER 17, 2017

Comic books? If a customer is trying to book a restaurant in the Hayes Valley neighborhood of San Francisco, you don’t care much how many restaurants are also on the platform in Manhattan. develop partnerships and manage relationships with local hire car operators (NB: Uber does not own any vehicles.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Georg Bauser, ex-International Expansion at Airbnb.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

SEPTEMBER 4, 2018

And the placements that OpenTable got in the restaurant book both physically in the restaurant but particularly in the restaurant’s website was the key engine that got the network effect started. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Sonal: Like a flywheel effect, right.

Marketing 75

Marketing Metrics Retention eCommerce 75