Andrew Chen

DECEMBER 26, 2018

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. Everyone’s had the frustrating experience of running an A/B test, seeing a big lift, closing it out, and expecting the top level metrics to move a lot. But they don’t.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

JUNE 21, 2017

He’ll ask about the sample sizes on your A/B tests. Wenqi Shao: Thank you Travis for inspiring us to change the face of transportation, for being our chief problem solver. Uber is fundamentally reshaping people’s transportation habits and how they interact with their cities.

Transportation 110

Transportation Scaling A/B Testing Energy 110

Andrew Chen

DECEMBER 26, 2018

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. Everyone’s had the frustrating experience of running an A/B test, seeing a big lift, closing it out, and expecting the top level metrics to move a lot. But they don’t.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Vantage Circle

JANUARY 31, 2023

It also incorporates environmental issues like sustainable transportation, renewable energy storage, and climate change mitigation. So they ran an A/B test, and the results were in Tom’s favor. For example, their commitment to sustainability is evident in their broader innovation strategy.

Diversity 104

Diversity Inclusion Accounts Operations 104

Andrew Chen

DECEMBER 10, 2018

Transportation and travel. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Transportation is an intrinsically viral product – they are social activities. eSports, gaming, virtual worlds.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

Transportation and travel. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Transportation is an intrinsically viral product – they are social activities. eSports, gaming, virtual worlds.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

OCTOBER 17, 2017

The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation. Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out.

Marketing 0

Marketing Revenue A/B Testing Workflows 0