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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?

Scaling 130
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Elevating your brand with a book | Stacy Mayer

Peter Winick

The impact a book can have on your mission and message. An interview with Stacy Mayer about her new book and the effects it has had on her and her business. Stacy shares her writing journey, and talks about the impact the book has had since its publishing, elevating her credibility and ability to leverage her thought leadership.

Scaling 242
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
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Building a Business from Book to Exit | Michael Bungay Stanier

Peter Winick

You write books, travel for keynote speaking, network with other experts and create lots of content. He shares how a book can become the gateway to your larger ecosystem. He shares how a book can become the gateway to your larger ecosystem. Three Key Takeaways: It is really hard to write a book. This is Peter Winick.

Marketing 130
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Strengthening a Brand with a Book | Michael Tuggle

Peter Winick

An interview with Michael Tuggle about writing a book that enables challenger brands to break out. Michael discusses what it was like working with his partner for more than 6 months of writing, and another 12 months of editing, in order to bring their book to life. When writing a book don’t edit yourself as you go.

Marketing 130
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All You Need To Know About Sales Incentive Programs In 2023

Vantage Circle

When it comes to sales incentive programs the first thought in your mind is monetary incentives. Let’s find out more about sales incentive programs and how to design and implement them to benefit your organization. What Is A Sales Incentive Program? Modern: Incentivisation is a part of the sales process.

Sales 105