How do you combine content development with business development?
Peter Winick
SEPTEMBER 7, 2023
Transcript Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea I’d like to share with you today, and that’s this: In my work with lots of authors, speakers, thought leaders, and academics, one of the things I’ve come to learn is this. They are typically really, really good at creating new content, at working on new ideas, at putting new thought leadership out there, right?
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