Chief Outsiders

JUNE 20, 2022

There’s a perfect storm brewing for CEOs right now: increased competitive pressure, inflation, and the “Great Resignation,” all alongside the need for organic growth. These are all conspiring to make the balance of 2022 even more challenging than usual.

Marketing 98

Marketing 98

Forbes Leadership

AUGUST 25, 2022

Here are five critical things a fractional chief social media officer (CSMO) or expert social media consultant can do for your brand.

Media 59

Media 59

Peter Winick

AUGUST 28, 2023

Kotak currently serves as fractional CMO for Startup Ventures with an emphasis on thought leadership. So that’s where I, you know, in consultation with the CMO, Jesse Paul back then created a liberal council for Industry research. I’m Bill Sherman and you’re listening to Leveraging Thought Leadership.

Engineering 130

Engineering Sales Sales Marketing 130

Peter Winick

OCTOBER 3, 2022

And I want to share here an example from the CMO of one of the large consulting houses who he told me the story years ago. But in some ways, generic buyers broadcasting works really well for consumer products such as shampoo, soap, laundry detergent, but it works less well when you’re selling B2B offerings. Traditional PR television.

Scaling 130

Scaling Marketing Metrics Advertising 130

Chief Outsiders

JANUARY 23, 2024

Nothing quickens the pulse or conjures beads of sweat on the brow of a mild-mannered CEO than the departure of a key member of the executive leadership team.

107

107

Chief Outsiders

MARCH 5, 2024

Certain dynamics can make a CEO think more than twice about how to ensure their company is not “left behind” like archaic brands of the past. Remember BlackBerry? Blockbuster? Their riches-to-rags stories reveal that these companies did not stay agile, ignored market warning signs, and found themselves severely impacted or bankrupt.

B2B 111

B2B Marketing 111

Chief Outsiders

FEBRUARY 22, 2024

As the dark clouds of economic recession gather on the 2024 horizon, healthcare companies must brace for the choppiness ahead. It's no secret that the healthcare sector, once deemed recession-proof, now faces the stark reality of financial strain, with more than half of hospitals already operating in the red.

Marketing 109

Marketing Hospitality Operations 109