Nir Eyal

FEBRUARY 20, 2019

Nir’s Note: This article is part of a series on “The Hooked Model in Action.” Our caveman ancestors, if they […] The post The One Fitness App That Hooked Me For Good appeared first on Nir and Far. ” Previous analyses have included Slack, Fortnite, Amazon’s Echo, Tinder, and The Bible App.

Compensation 75

Compensation 75

Nir Eyal

SEPTEMBER 14, 2016

The post How Two Companies Hooked Customers On Products They Rarely Use appeared first on Nir and Far. According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will […].

Engineering 105

Engineering 105

Nir Eyal

JULY 23, 2018

The game “has brought in more revenue in a […] The post Here’s How Fortnite ‘Hooked’ Millions appeared first on Nir and Far. The wildly popular online battle game has amassed over 125 million players and hosts more than 3 million concurrent players.

Revenue 49

Revenue 49

Chief Outsiders

DECEMBER 13, 2023

I joined a group of colleagues recently to brainstorm a request from one person’s client: “Develop a catchy, differentiating idea that hooks prospects.”

Marketing 107

Marketing 107

Nir Eyal

NOVEMBER 8, 2018

The post The Truth About Kids and Technology: Jean Twenge (iGen) and Nir Eyal (Hooked) Discuss Tech’s Effect on Children’s Mental Health appeared first on Nir and Far. Jean Twenge, author of the book iGen and an article in The Atlantic that got a lot of attention titled, “Have Smartphones Destroyed a Generation?”

101

101

Nir Eyal

AUGUST 15, 2016

The post How to Hook Users in 3 Steps: An Intro to Habit Testing appeared first on Nir and Far. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly. Let […].

User Experience 97

User Experience Engineering Manager 97

Nir Eyal

JUNE 14, 2017

We’ve never seen […] The post Here’s How Amazon’s Alexa Hooks You appeared first on Nir and Far. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her.

Manager 46

Manager 46

Leadership Freak

DECEMBER 15, 2012

There is no making sense of the tragedy at Sandy Hook or other past, present, and future tragedies. Reasons help but they don’t make sense of something. It helps to say the gunman was on drugs or crazy, but only a little. Job, the oldest book in the Christian Bible, confronts human tragedy. At one [.].

Leadership Development 91

Leadership Development 91

Nir Eyal

MARCH 28, 2016

The post Hooked for Good: How Habit-Forming Products Improve Lives appeared first on Nir and Far. Below is my opening presentation highlighting examples of companies changing user behavior for good. Let me know if you can think of more examples in the comments section below. BTW – […].

Engineering 63

Engineering Manager 63

Nir Eyal

NOVEMBER 8, 2018

” Dr. Twenge and I […] The post The Truth About Kids and Technology: Jean Twenge (iGen) and Nir Eyal (Hooked) Discuss Tech’s Effect on Children’s Mental Health appeared first on Nir and Far.

82

82

Kevin Eikenberry

APRIL 13, 2014

By Nir Eyal with Ryan Hoover Here is part of this book’s description from the back cover: Hooked is a guide to building products people can’t put down.

Marketing 75

Marketing Manager 75

UVA Darden

OCTOBER 3, 2022

Many of us are swimming in treacherous online waters every day, and we’re more liable to get hooked by malicious phishing scams than we may think. alone were hooked on phishing scams in 2021, costing individuals and businesses millions of dollars and compromising millions of people’s personal data. What if it’s a text from your boss?

Business Administration 97

Business Administration Administration Manager Insurance 97

Rhythm Systems Growth

DECEMBER 20, 2022

They may own a sales quota or be on the hook for processing payroll. Often, founders and CEOs of small businesses get their hands dirty and engage in many aspects of the daily running of the business. But, as the company grows and new team members are hired, the role of the CEO changes.

Small Business 98

Small Business Sales Sales 98

Forbes Leadership

DECEMBER 15, 2022

Although this voice doesn't tell the truth, it can sabotage career success if we fail to mitigate it and fall for it hook, line and sinker. We are endowed with an inner voice, known as the "what-ifs," that foretells the future with bad news about our work performance.

83

83

SHRM Organizational Development

MAY 31, 2022

Between both of these sessions, I was hooked. I had attended the Super Sunday Session for Students and Young Professionals, and Steve was one of our “keynotes.” Later during that same conference, a friend suggested we go to his “Hide Your Goat session.” Steve speaks at SHRM every year, so I always.

98

98

Forbes Leadership

AUGUST 16, 2022

And no industry is off the hook when it comes to the need to digitally transform. Modernizing digital products has never been more important. It's what makes or breaks a business today. From banking to retail, transportation to hospitality, customers today expect a fast, seamless digital experience.

Digital Transformation 76

Digital Transformation Transportation Hospitality Banking 76

Forbes Leadership

OCTOBER 14, 2022

The ten highest-paid NBA players of 2022; Cathie Wood remains bullish on disruptive innovation stocks; Sandy Hook conspiracy theorist Alex Jones' assets may be on the line to cover $1 billion in legal damages; and more.

Assets 67

Assets 67

Jackie Nagel

MARCH 27, 2024

The Cure for the Sucking Sound of Isolation & Business Stagnation We need a hook-up, not in the dating sense, but rather in the form of valuable connections. We need to hook up with guidance, wisdom, and counsel custom-made for the size of our business. We need community.

Cash Flow 52

Cash Flow Small Business Media Benefits 52

Michael McKinney

MAY 11, 2023

Morra Aarons-Mele on labeling: “Such an error in thinking gets you off the hook when it comes to improving a situation. I DEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I.

Manager 106

Manager 106

Alison Green

SEPTEMBER 3, 2022

A transgender re-telling of Peter Pan, in which Peter returns to Neverland as an adult and forges a surprising connection with Hook. Book recommendation of the week: Peter Darling , by Austin Chant. I make a commission if you use that Amazon link.

Manager 73

Manager 73

Peter Winick

JULY 24, 2023

Additionally, we discuss the need for a hook that will grab your audience quickly. Jessica shares how and why sharing your story authenticity can be the “hook” you need to get your audience to stop scrolling and want more. Creating the hook is really where it’s at. That’s tough. Jessica Duffield Yeah.

Media 130

Media Marketing Sales Sales 130

Zenefits

DECEMBER 8, 2022

Create a hook in the first few seconds of the video. One of the most important things to do on TikTok is to hook the candidate. Starting with a catchy hook makes it much more likely that a video will go viral and reach a larger number of candidates. Those who aren’t ready to make their own hashtags can use existing ones.

Recruitment 83

Recruitment Media Benefits Administration 83

SHRM Organizational Development

JUNE 27, 2022

The lanyards are ready to be hung on my hook of past conferences. The conference bag full of swag I thought I needed is bulging as I get ready to haul it into the office and add “toys” to my ever-growing office menagerie. The memories of incredible food at several places steeped in Cajun spices still make me salivate.

52

52

SHRM Organizational Development

JUNE 8, 2022

It was early on in his career at Paramount Pictures where he was a Trainer that Paul got hooked on encouraging people to be thoughtful about ethics. As a twenty-year veteran of the entertainment industry, Paul has handled his fair share of ethical decisions.

52

52

SHRM Organizational Development

JUNE 13, 2022

It was early on in his career at Paramount Pictures where he was a Trainer that Paul got hooked on encouraging people to be thoughtful about ethics. As a twenty-year veteran of the entertainment industry, Paul has handled his fair share of ethical decisions.

58

58

Eric Jacobson

JANUARY 20, 2023

Gladieux , author of the new book, Communicate With Courage : Succinct stories that illicit emotional response are great hooks. Before making your next presentation, consider these tips from Michelle D. Vary your voice to capture attention: modulate volume, rate, pitch, pace, and tone. Comparisons and analogies are powerful.

Retention 52

Retention Manager 52

Nir Eyal

MAY 21, 2018

A few years ago I wrote a book, Hooked, about how technology can be used to change our habits. It feels impossible to tell if the technology our kids use should be celebrated or feared. I intended the book to teach startups how to build healthy habits, but now I’m not so sure. appeared first on Nir and Far.

111

111

Nir Eyal

MAY 21, 2018

A few years ago I wrote a book, Hooked, about how technology can be used to change our habits. It feels impossible to tell if the technology our kids use should be celebrated or feared. I intended the book to teach startups how to build healthy habits, but now I’m not so sure. With headlines […].

Media 111

Media 111

Nir Eyal

SEPTEMBER 22, 2016

When Nathan Bashaw, CEO of Hardbound, reached out about doing a presentation around my book Hooked, I jumped at the chance to try a fun visual for sharing knowledge about habit-forming products. Let me know what you think of the format below and please share with others. </iframe. </iframe.

Engineering 89

Engineering 89

Ed Batista

JULY 3, 2022

And what makes these interactions so fraught and contentious is the inevitable presence of bait--something that tempts us to engage but conceals a very tricky hook. It looks good, it smells good, and we know it will feel so good to grab hold and engage--and then, suddenly, we're on the hook. So what can we do? Anticipate It.

72

72

Scott Elbin

OCTOBER 31, 2023

The hook of a hit song by Matchbox Twenty year ago was the lyric, “Let’s see how far we’ve come.” You need to spend time and effort on assessing the patterns in the external environment, but you also need to continuously assess the internal patterns of performance within your organization.

Manager 101

Manager 101

Peter Winick

SEPTEMBER 30, 2022

When you know the secrets of storytelling, you can capture the attention of your audience and keep them hooked. While putting a message together you need to hook people right away, if you don’t you’ll miss an opportunity for your brand (personally and for your company). You really have to hook people right away.

Energy 130

Energy Sales Sales Assets 130

Kevin Eikenberry

APRIL 12, 2018

Leading and learning are hooked together; not surprising or new information. Kay Peterson, founder of the Institute for Experiential Learning and co-author of How You Learn is How You Live joins Kevin to discuss how we can increase our capability to learn from the experiences throughout our lives.

40

40

Kevin Eikenberry

APRIL 12, 2018

Leading and learning are hooked together; not surprising or new information. Kay Peterson, founder of the Institute for Experiential Learning and co-author of How You Learn is How You Live joins Kevin to discuss how we can increase our capability to learn from the experiences throughout our lives.

43

43

Eric Jacobson

JANUARY 5, 2023

It doesn’t mean that you let people off the hook if they need constructive feedback. However, “practicing compassionate leadership effectively does not mean ignoring or setting aside the tough issues,” explains Tramuto. “It

Accounts 52

Accounts Manager 52

Kevin Eikenberry

NOVEMBER 28, 2012

Most of us answer that question the same way – we provide some labels or hooks for who we are. We all find ourselves in social situations, or at networking events, or perhaps even on airplanes, and people ask us, “So, tell me about yourself.” For me, it would include some of the following: I’m [.].

77

77

Eric Jacobson

JUNE 8, 2022

It doesn’t mean that you let people off the hook if they need constructive feedback. However, “practicing compassionate leadership effectively does not mean ignoring or setting aside the tough issues,” explains Tramuto. “It

Accounts 52

Accounts Manager 52